Lab1886 stage "Mercedes-Benz Student Experience Day" in Cambridge, MA
CAMBRIDGE, Mass. and STUTTGART, Germany, Oct. 28, 2019 /PRNewswire/ -- Design, artificial intelligence and the future of mobility: More than 400 people attended the "Mercedes-Benz Student Experience Day" on Sunday, 27 October 2019, at which students gained deep insights into the world of Daimler and Mercedes-Benz. The event was hosted by Lab1886 and held at the MIT Media Lab in Cambridge, MA. The event is aimed at students of the universities in the surrounding area including MIT, Harvard and Yale.
"Cooperation with the top universities in the world is of great importance for us as an innovation area," explains Susanne Hahn, Head of the Lab 1886 Global: "On the one hand, we work together with the faculties to scientifically work on our projects. On the other hand, we have the opportunity to inspire the specialists of tomorrow for our Lab1886 Ecosystem. "
How does automated driving work? When will we be able to beat traffic jams by air taxi? Why is artificial intelligence needed in developing and producing vehicles today? How will the vehicle of tomorrow be designed? These are just some of the questions which were aired directly with the students in panel discussions in the course of the "Student Experience Day".
The nine speakers at the event included Susanne Hahn, Director of Lab1886, Sabine Scheunert, Vice President of Digital & IT Marketing/Sales Mercedes Benz Cars, and Dr Philipp Skogstad, CEO Mercedes-Benz Research & Development North America (MBRDNA).
Sabine Scheunert, Vice President of Digital & IT Marketing/Sales Mercedes Benz Cars:
"At Daimler we are well aware that in our effort of shaping the future of mobility and mastering the transition from a classical car-manufacturer into a mobility service provider we have to focus on collaboration, co-creation and especially the exchange with upcoming talent in the STEM areas beyond our company walls. I am beyond proud to be a part of the Student Experience Day here in Cambridge and to get the opportunity to share some insights into how Mercedes-Benz is working towards becoming the digital champion of our industry."
Philipp Skogstad, CEO Mercedes-Benz Research & Development North America:
"Mercedes-Benz, the inventor of the automobile, is going through the largest transformation in its history. We at Mercedes-Benz Research & Development North America are looking for creative minds to innovate with us towards digital, autonomous, and electric mobility from concept design to implementation."
Georges Massing, Head of Digital Vehicle & Mobility, Daimler AG:
"Tomorrow, even more than today, we need intelligent solutions to handle the increasing complexity within the vehicle architecture and software efficiently that is driven by the high demand for connected features & services. Therefore the "Mercedes-Benz Student Experience Day" was a great opportunity to get to know the highly motivated researchers and developers of tomorrow who have shown their interest to shape the future together with us."
Dr. Anna-Maria Karl, Head of Global Talent Sourcing, Daimler AG:
"Pioneering spirit and the desire to move people are deeply rooted in our DNA. This applies to our products and to personal communication – that is why we value the dialog with students at top US universities. We count on young, highly qualified talents with an international background, who want to adopt an innovative approach and are open to new ideas. Because each generation contributes new ideas, and it is the pulse of the next generation that drives us forward."
For further information on the "Student Experience Day", see:
https://www.mb-experience-day.com/
About Lab1886
Lab1886 is an independent innovation laboratory within Daimler AG. This is where new business ideas also outside of the core field of business are identified, incubated and developed to market maturity. The goal is to proceed faster from the idea to the product or business model. In developing an innovation portfolio, Lab1886 is helping Daimler AG to ensure a sustainable and profitable future. To this end, Lab1886 combines the best from the start-up scene and the corporate world. With Lab1886, Daimler is specifically pursuing inter-disciplinary, cross-company cooperation and swarm intelligence. Lab1886 disposes of all the necessary resources and expertise, as well as ten years of experience in implementing new business models. The accompanying freedom enables employees to focus on their work in flat hierarchies and a creative atmosphere. The innovation laboratory is active at four locations on three continents: Stuttgart and Berlin in Germany, Beijing in China and Atlanta in the USA.
Further information from Daimler is available at:
www.media.daimler.com and www.daimler.com
Daimler at a Glance
Daimler AG is one of the world's most successful automotive companies. With its divisions Mercedes-Benz Cars, Daimler Trucks, Mercedes-Benz Vans, Daimler Buses and Daimler Financial Services, the Daimler Group is one of the biggest producers of premium cars and the world's largest producer of trucks above 6 tons. Daimler Financial Services provides financing, leasing, fleet management, investment products and brokerage of credit cards and insurance, as well as innovative mobility services. The company's founders, Gottlieb Daimler and Carl Benz, made history with the invention of the automobile in the year 1886. As a pioneer of automotive engineering, it is a motivation and commitment of Daimler to shape safely and sustainably the future of mobility. The Group's focus is on innovative and green technologies as well as on safe and superior automobiles that appeal and fascinate. Daimler consequently invests in the development of efficient drive trains with the long-term goal of locally emission-free driving: from hightech combustion engines about hybrid vehicles to electric drive trains powered by battery or fuel cell. Furthermore, the company follows a consistent path towards intelligent connectivity of its vehicles, autonomous driving and new mobility concepts. This is just one example of how Daimler willingly accepts the challenge of meeting its responsibility towards society and the environment. Daimler sells its vehicles and services in nearly all the countries of the world and has production facilities in Europe, North and South America, Asia, and Africa. Its current brand portfolio includes, in addition to the world's most valuable premium automotive brand, Mercedes-Benz (Source: Interbrand-Study, 10/4/2018), as well as Mercedes-AMG, Mercedes-Maybach and Mercedes me, the brands smart, EQ, Freightliner, Western Star, BharatBenz, FUSO, Setra and Thomas Built Buses, and Daimler Financial Services' brands: Mercedes-Benz Bank, Mercedes-Benz Financial Services and Daimler Truck Financial. The company is listed on the stock exchanges of Frankfurt and Stuttgart (stock exchange symbol DAI). In 2018, the Group sold 3.4 million vehicles and employed a workforce of around 298,700 people. Group revenue amounted to €167.4 billion. Group EBIT amounted to €11.1 billion.
SOURCE Daimler North America - Corporate Communications
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