La Roche-Posay Wins Four Allure Best of Beauty Awards

NEW YORK, Sept. 20, 2011 /PRNewswire/ -- La Roche-Posay is pleased to announce that four of its products were named winners in the 2011 Allure Best of Beauty Awards, appearing in the October 2011 issue. This year, over 236 beauty products were chosen as winners across a number of categories, including skincare, hair care, cosmetics and tools. Winners were selected by Allure's editors and other industry leaders, who vetted thousands of products before awarding the top honors, four of which La Roche-Posay nabbed in the skincare category alone. The winning products -- which will boast the coveted Allure Best of Beauty seal of approval -- were honored by Allure at an awards ceremony last Thursday night at New York's Jazz at Lincoln Center.

"We couldn't be more thrilled that Allure and its team of beauty experts and leading dermatologists chose FOUR La Roche-Posay products as winners -- a record for the brand," said La Roche-Posay General Manager Yannick Raynaud. "La Roche-Posay pushes the limits of innovation, sparing no expense to develop its formulations. A great product is only great if it is used, so La Roche-Posay develops products that are not only efficacious, but that boast elegant textures as well to increase compliance."

The winning La Roche-Posay products and their respective categories include:

"The Big Breakthroughs": Effaclar Duo Dual Action Acne Treatment(1)

Allure editors liken Effaclar Duo Dual Action Acne Treatment(1) to Prince Charles finally marrying his true love, Camilla Parker Bowles, noting that "the two stalwarts of the acne-fighting world are benzoyl peroxide and salicylic acid, but for years, bureaucratic regulations have kept them apart," a reference to the FDA ruling prohibiting the use of the two ingredients in combination. La Roche-Posay scientists solved this problem by combining micronized benzoyl peroxide, an acne medication, with lipo-hydroxy acid (LHA), an ingredient with six times the exfoliating power of salicylic acid(2) - a "match made in heaven," according to Allure. The result? A treatment that's clinically proven to treat mild to moderate acne with results comparable to the leading acne prescription(3).

"Anti-Aging Treatment for Wrinkles": Redermic [R] Intensive Anti-Aging Corrective Treatment

Redermic [R] Intensive Anti-Aging Corrective Treatment is a dermatological-grade retinol treatment that effectively acts on deep wrinkles without irritation. 0.1% pure retinol is combined with an innovative complex of adenosine and retinyl linoleate to enhance its efficacy and speed of penetration. The innovative formulation also includes lipo-hydroxy acid (LHA), La Roche-Posay's exclusive pro-exfoliating molecule, which helps clear the way for retinol to effectively enter the skin and prevent peeling associated with retinol treatments.

"Facial Sunscreen": Anthelios 50 Mineral Ultra Light Sunscreen Fluid

Anthelios 50 Mineral Ultra Light Sunscreen Fluid offers 100% mineral UV protection down to the cellular level(4) in a unique lightweight formulation and non-whitening texture with very high UVA/UVB protection [PFA 21/SPF 50]. The first line of defense is an advanced UV filtering system featuring an optimized blend of titanium dioxide (TiO2) that offers long-lasting, broad spectrum protection with advanced efficacy against UVA rays. The second line of defense features CELL-OX SHIELD™, a powerful patent-pending antioxidant complex featuring Senna Alata, a unique plant extract that protects against cell damage and helps protect skin from environmental aggressors(4).

"Sensitive Skin": Physiological Micellar Solution

Physiological Micellar Solution is an extra-gentle cleanser that can be used without water to purify the skin. Micelles micro-encapsulate dirt on the skin's surface and lift it up without rubbing, thereby maintaining skin's physiological balance. The three-in-one product can be used as a cleanser, toner and makeup remover.

About LA ROCHE-POSAY

Recommended by more than 25,000 dermatologists worldwide, La Roche-Posay is the dermatologists' brand of choice for their patients' skin. La Roche-Posay offers a unique range of daily skincare developed with dermatologists to meet their standards in efficacy, tolerance and elegant textures for increased compliance. The products, which are developed using a strict formulation charter, include a minimal number of ingredients to reduce side effects and reactivity and are formulated with active ingredients at optimal concentrations for increased efficacy. Additionally, every La Roche-Posay product undergoes stringent clinical testing to guarantee efficacy and safety, even on the most sensitive skin.

For additional information about La Roche-Posay, visit www.laroche-posay.us and "like" the La Roche-Posay Facebook page at www.facebook.com/LaRochePosayusa. Download the La Roche-Posay "My UV Check" iPhone application at http://itunes.apple.com/us/app/myuvcheck-us/id433207689?mt=8.

(1)  Dual action on acne is derived from Benzoyl Peroxide [reduction of blemishes and clearing of clogged pores]

(2)  Based on in vitro data

(3)  In a clinical study, comparing the leading topical benzoyl prescription treatment with a topical retinoid versus Effaclar DUO with a topical retinoid.  8 week preliminary results, data on file, April 2011

(4)  Upper layers of skin

SOURCE La Roche-Posay

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