La Roche-Posay Supports the National Rosacea Society

DERMATOLOGIST-RECOMMENDED SKINCARE BRAND HELPS INCREASE UNDERSTANDING OF WIDESPREAD DISORDER DURING ROSACEA AWARENESS MONTH

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La Roche-Posay

Apr 06, 2010, 11:13 ET

NEW YORK, April 6 /PRNewswire/ -- More than 16 million Americans are estimated to be affected by rosacea, but most of them don't even know it.(1) That's why La Roche-Posay, the skincare brand recommended by over 25,000 dermatologists worldwide, is supporting the National Rosacea Society (NRS) to raise awareness and understanding of this potentially life-disruptive disorder during Rosacea Awareness Month.

The NRS has designated April as Rosacea Awareness Month to alert the public to the signs and symptoms of the disorder and to emphasize the importance of seeking medical help. During the month, La Roche-Posay is also providing information to NRS members about its innovations in anti-redness skincare, highlighting its Rosaliac line of products and offering free samples available in-store.

According to the NRS, the signs and symptoms of rosacea may include redness on the cheeks, nose, chin or forehead, small visible blood vessels on the face, bumps or pimples on the face and watery or irritated eyes. Moreover, because of its conspicuous effects, rosacea can have a pronounced psychological impact on those who suffer from the disorder. In an NRS survey of rosacea patients, 76 percent reported having lower self-esteem, while 69 percent reported being embarrassed by the effects of rosacea on their skin.(2)

"While conditions such as rosacea symptoms and reactive redness can cause physical pain, their impact on facial appearance can also cause deep emotional scars," said La Roche-Posay General Manager Yannick Raynaud. "Fortunately, our researchers have been able to develop new advances in skincare products to help in the long-term management of visible redness. We hope that our support of the National Rosacea Society will help educate those who may suffer from this disorder on the need to see a dermatologist for diagnosis and appropriate medical therapy."

La Roche-Posay has developed its Rosaliac line of products with a patented combination of ingredients including Vitamin CG, Xanthine and thermal spring water to help neutralize visible redness, relieve discomfort and restore luminosity. The Rosaliac line provides immediate relief of visible redness, thanks to a light green tint that instantly minimizes the appearance of redness and complements skin radiance. For over three years, the Rosaliac line of products from La Roche-Posay, which includes the Rosaliac Skin Perfecting Anti-Redness Moisturizer, has been the first anti-redness skincare program for thin and redness-prone skin, recognized for both its efficacy and safety. Accordingly, the Rosaliac line has the highest loyalty rate of all of the products in the La Roche-Posay collection.

Now, La Roche-Posay introduces a new addition to the collection, Rosaliac UV Fortifying Anti-Redness Moisturizer with SPF 15, a revolutionary product that neutralizes the appearance of redness, fortifies fragile skin against external aggressors and shields the skin from damaging UV rays. Dermatologists have identified UV rays as the main aggravator of skin redness in those with sensitive or redness-prone skin. Without proper and early care, temporary skin redness can develop into a chronic skin condition. Rosaliac has been clinically proven to significantly reduce the appearance of redness by 34%,(3) and the new formula may also strengthen capillaries within the skin, allowing more consistent blood flow for an overall reduction in redness and irritation.

While Rosaliac Skin Perfecting Anti-Redness Moisturizer boasts a texture suited for normal to oily skin, the new rich yet lightweight texture of Rosaliac UV Fortifying Anti-Redness Moisturizer with SPF 15 addresses the needs of those with normal to dry skin. A light green tint instantly minimizes visible redness, and with daily use, skin is protected and reinforced against external factors.

About LA ROCHE-POSAY

Recommended by more than 25,000 dermatologists worldwide, La Roche-Posay is the dermatologists' brand of choice for their patients' skin. La Roche-Posay offers a unique range of daily skincare developed with dermatologists to meet their standards in efficacy, tolerance and elegant textures for increased compliance. The products, which are developed using a strict formulation charter, include a minimal number of ingredients to reduce side effects and reactivity and are formulated with active ingredients at optimal concentrations for increased efficacy. Additionally, every La Roche-Posay product undergoes stringent clinical testing to guarantee efficacy and safety, even on the most sensitive skin. As a leader in high UVA protection, La Roche-Posay Anthelios sunscreens provide advanced patented sunscreen technologies, including Mexoryl SX and CELL-OX Shield™, with broad-spectrum protection and high photostability in revolutionary textures. La Roche-Posay products can be purchased at select physicians' offices, CVS/pharmacy and Duane Reade locations, and online at www.larocheposay.us.

(1) National Rosacea Society.

(2) National Rosacea Society.

(3) Double-blind in-vivo efficacy study versus placebo conducted on 30 women ages 18-45 with mild redness and rosacea, 2 applications per day for 2 months.

SOURCE La Roche-Posay