La Roche-Posay Declares 2016 its Busiest Sun Season Yet

NEW YORK, Oct. 31, 2016 /PRNewswire/ -- For the sixth year, La Roche-Posay, a worldwide expert in ultraviolet (UV) protection, continues to inform the public about sun safe behaviors and to raise awareness on skin cancer prevention with its SOS – Save our Skin Program. The SOS program is a 3-pronged approach mission:

• Informing the public about sun safe behaviors, providing tips and tools to play smart in the sun. This year marks the launch of the first-ever stretchable skin sensor to monitor UV radiation, My UV Patch. Recognized for its revolutionary products, it's no surprise La Roche-Posay was the first to introduce a stretchable skin sensor that offers real-time monitoring and tracking of UV exposure for each user. By combining high-tech and skin wellness, the brand continues to remind the public of the importance of monitoring daily sun exposure. Designed with consumers in mind, the patch is easy to use, water-resistant for up to three days, and acts as a second skin once applied. To track results, users simply upload an image of their patch to the My UV Patch mobile app and a personalized report will begin, taking into consideration the user's skin type, if sunscreen was applied, and UV index in the user's location. The award-winning patch was a finalist in two categories for Fast Company's 2016 Innovation by Design Awards – User Experience and Health categories – and continues to receive honorable mentions.
• Encouraging the public to visit a dermatologist yearly to get moles checked, and providing education and tools to self-check at home in between.  Knowing that 90% of skin cancers are curable if detected in time, La Roche-Posay launched the second installment of SKINCHECKER, a viral campaign that empowers every individual to play a proactive role in the melanoma screening process. The video depicts a playful kitten checking a Dalmatian's spots to help create awareness on the importance of checking spots all over the body, not just common areas. 
• Encouraging protection from the sun by providing innovative broad spectrum sunscreens. 2016 marks the launch of two new Anthelios sunscreens to address the needs of a wide range of patients and consumers. Anthelios Clear Skin Dry-Touch Sunscreen is an oil-free sunscreen that absorbs pore-clogging oil and won't cause breakouts – an ideal solution for oily skin types. Anthelios 50 Mineral Daily Tone Correcting Primer is a tinted mineral sunscreen developed to conceal visible discolorations such as acne marks, dark spots, melasma and redness.   

The SOS program also focuses on partnerships and sponsorships to programs with a similar cause, and of course, ongoing support of the Women's Dermatologic Society (WDS).

To honor grassroots community programs, the brand selected three organizations to support their ongoing events and research of preventative measures. The Mollie Biggane Melanoma Foundation, which aims to increase awareness for melanoma prevention and provide information and services on skin cancer detection, supported the largest kids' lacrosse tournament in the Northeast in June. The 19^th Annual Jay Gallagher Memorial Lacrosse Tournament honored a legendary player who went on to coach at Cornell, UNC, Syracuse and Rutgers. Gallagher passed away from melanoma at age 39. La Roche-Posay provided Anthelios samples and My UV Patches. In addition, dermatologist Dr. Kavita Mariwalla was on site to perform free skin exams for attendees.

Furthermore, SunSafe San Diego, a program that believes in year-round sun safe behavior given the constant UV exposure in California, joined forces with La Roche-Posay to provide citizens with proper sun safe habits. In August, Founder of SunSafe San Diego, Matt Stone, and La Roche-Posay provided Anthelios sunscreens, My UV Patches and SOS brochures to 50 volunteers that set up for a local charity's annual "Jewel Ball."

La Roche-Posay also supported Team in Training Coach Ross Forman, marathon trainer for the Leukemia & Lymphoma Society's Chicago Marathon. After experiencing a skin cancer scare himself, he has become a sunscreen advocate for daily sun safety habits and continues to spread the message in his training to his runners as well as through various events. First, Forman spoke to The Team To End AIDS (T2) endurance-training program in July, and in September he presented another Sun Safety speech at a training. La Roche-Posay provided Anthelios sunscreens, My UV Patches, UV protective hats, travel size sunscreen bottles in which to dispense sunscreen, and SOS brochures with sun safety tips. La Roche-Posay continues to seek out and support similar programs that empower individuals to spread the word about preventing skin cancer and be proactive about skin checking.

Year after year, La Roche-Posay partners with dermatologists through the Women's Dermatologic Society (WDS) to provide free, consistent checkups. In 2016, La Roche-Posay teamed up yet again with the WDS to support various initiatives throughout the U.S. and provide Anthelios samples, My UV Patches, on-site support and much more.

This year alone La Roche-Posay conducted 2,000 free skin checks, totaling 14,000 skin checks since the introduction of SOS. La Roche-Posay continues to encourage the public to develop sun safety habits for themselves and their loved ones.

For more information, story angles or interviews, please contact: Alexis Sylvester at [email protected] |Creative Media Marketing | 212.979.8884

For additional information about La Roche-Posay, visit www.laroche-posay.us and "like" the La Roche-Posay Facebook page at www.facebook.com/LaRochePosayusa.

About LA ROCHE-POSAY and ANTHELIOS
Recommended by more than 25,000 dermatologists worldwide, La Roche-Posay offers a unique range of daily skincare developed with dermatologists to meet their standards in efficacy, tolerance and elegant textures for increased compliance. The products, which are developed using a strict formulation charter, include a minimal number of ingredients to reduce side effects and reactivity and are formulated with active ingredients at optimal concentrations for increased efficacy. Additionally, La Roche-Posay products undergo stringent clinical testing to guarantee efficacy and safety, even on sensitive skin. A leader in advanced UVA formulation research and innovation for over 15 years, La Roche-Posay's Anthelios sunscreen range is trusted and recognized by dermatologists all over the world for providing effective UVA and UVB protection. The range features advanced patented sunscreen technologies, including 100% mineral-based UV protection formulas, as well as those developed with Mexoryl™SX, a unique, key ingredient that acts as a short wave UVA filter, and most recently, CELL-OX SHIELD™ XL, a powerful, synergistic combination of filters that provides UVA/UVB and antioxidant protection using 21% fewer ingredients. All Anthelios sunscreens are known for their effective, broad-spectrum protection as well as their fast-absorbing, lightweight and cosmetically elegant texture.

About SOS – Save Our Skin
Now in its sixth year, La Roche-Posay continues its SOS – Save Our Skin program to not only inform Americans about the dangers of UV rays and the importance of sun safety, but to also encourage true behavioral change, such as incorporating the use of sunscreen in their daily routines and visiting their dermatologists for regular skin checks. In partnership with the Women's Dermatologic Society (WDS), the SOS – Save Our Skin campaign lives through a series of initiatives, including skin checks at sporting events, local hospitals and drug stores as well as free skin checks offered to all L'Oréal corporate employees. To learn how to do a self-check and choose the right product, visit www.sossaveourskin.com.

About the WDS
The Women's Dermatologic Society, founded in 1973, is dedicated to helping dermatologists fulfill their greatest potential and assisting them in making a contribution to the specialty and society. To achieve this goal, the Society relies on the active participation of its members, who represent a diverse cross-section of professional subspecialties. The mission of the Women's Dermatologic Society is to support dermatologists by striving to: promote leadership and the development of relationships through mentoring and networking; demonstrate a commitment to service through community outreach and volunteerism; provide a forum for communications and research relevant to women's and family issues; advocate excellence in patient care and education, and promote the highest ethical standards. www.playsafeinthesun.org and www.womensderm.org

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SOURCE La Roche-Posay

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