IRVINE, Calif., July 12, 2011 /PRNewswire/ -- LA Fitness® is pleased to announce the launch of their newly designed website (www.lafitness.com), introducing new content and a number of new features, including enhanced interactive capabilities. The dramatically redesigned site embodies LA Fitness' vision and commitment to helping as many people as possible achieve their fitness goals.
(Logo: http://photos.prnewswire.com/prnh/20100819/LA52539LOGO)
The new site provides users with a convenient and appealing online experience in a number of ways:
- The website's homepage welcomes visitors with new images and user activated movement that feature the many workout choices and amenities LA Fitness has to offer. Users can quickly access other essential content directly from the main page without having to navigate through multiple dropdown menus.
- The site allows members to designate a "Home Club" page, which will allow them on each return visit to quickly view updated information about their home club, including operating hours, available amenities, class schedules, names of key club staff, and more.
- The integration of social networking (Facebook® and Twitter®) has been added to encourage members to share their club experiences online.
- Users can preview many of the more popular group fitness classes via brief video segments. Individual class descriptions are also available.
- An "About LA Fitness" page, featuring Microsoft Silverlight® and Bing Map technologies, provides a brief animated overview of the company's history and growth.
- Popular features from the previous website, which provide users with a virtual tour of a typical club and allow members to manage their accounts and book personal training appointments online, are also a part of the new site.
"We evaluated the LA Fitness website in its entirety and set out to redesign it in a way that was interactive and engaging, yet still functional for our current members. We incorporated new features that we hope will captivate our visitors in a way that they haven't been before, by incorporating videos, bold colors and images that provide them a taste of what they'll experience in our facilities. We're excited about the redesign and we think our members and visitors will be pleased as well," said Louis Welch, CEO of LA Fitness.
About LA Fitness
Founded in 1984, LA Fitness is one of the fastest growing sports club chains in the United States and presently has over 360 locations in 21 states and Canada. LA Fitness' mission is to help as many people as possible achieve the benefits of a healthy lifestyle by creating a nationwide network of sports clubs, offering its members the widest range of amenities and the friendliest service at an affordable price.
To learn more about LA Fitness, visit www.lafitness.com or for the club nearest you call 1 (800) LA FITNESS.
SOURCE LA Fitness
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