Kyle Busch Is 'Letting M Do The Talking'

2019 Champion Shares New M&M'S® Personality-Filled Packs with Friends and Fans

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Feb 13, 2020, 11:00 ET

DAYTONA, Fla., Feb. 13, 2020 /PRNewswire/ -- The M&M'S® you know and love have gotten a new look to encourage people to celebrate, connect and find humor in life's everyday moments – on and off the track – through the voices of the beloved spokescandies.

As a part of the M&M'S Messages program, the brand launched 36 uniquely-themed packages with messages ranging from, "You make mama proud," to "Congrats on that thing you did." M&M'S has a saying for every person, feeling and occasion – plus, you don't have to say anything, you can 'Let M Say it for You.'

Daytona, Fla. (February 13, 2020) – Kyle Busch, driver of the No. 18 M&M’S Toyota and winner of the 2019 NASCAR Monster Energy Cup Series, poses with the trophy, as well as a new pack of M&M’S Messages that features the words ‘Congrats on that awesome thing you did!” prior to this weekend’s Daytona 500. New M&M’S Messages includes 36 uniquely-themed packages that feature a saying for every person, feeling and occasion – including winning the sport’s season-long race for the second time.

"M&M'S Messages are perfect for thanking your fans for their unwavering support, having fun with your fellow drivers or even bonding with your pit crew," said Kyle Busch, driver of the No. 18 M&M'S Toyota. "Obviously I have a few favorites including "I just want to apologize for whatever I do in the future" that I'll be distributing to my fellow drivers and "Don't say I never did anything for you," which I intend to share with Coach Gibbs later this week."

M&M'S Messages packages are available nationwide for a limited time in four core varieties including Milk Chocolate, Peanut, Peanut Butter and Caramel. Consumers can also order their favorite M&M'S Messages packaging design in stand-up pouch size on mms.com.

For more information, visit the M&M'S Brand on Facebook, Twitter and Instagram, or at www.mms.com.

About Mars, Incorporated
Mars is a family-owned business with more than a century of history making diverse products and offering services for people and the pets people love. With more than $35 billion in sales, we produce some of the world's best-loved brands: M&M's®, SNICKERS®, TWIX®, MILKY WAY®, DOVE®, PEDIGREE®, ROYAL CANIN®, WHISKAS®, IAMS®, EXTRA®, ORBIT®, 5™, SKITTLES®, UNCLE BEN'S®, MARS DRINKS and COCOAVIA®. Alongside our consumer brands, we proudly take care of half of the world's pets through our nutrition, health and services businesses such as Banfield Pet Hospitals™, BluePearl®, Linnaeus, AniCura, VCA™ and Pet Partners™. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire its more than 100,000 Associates to create value for all its partners and deliver growth they are proud of every day. For more information about Mars, please visit www.mars.com. Join us on Facebook, Twitter, LinkedIn, Instagram and YouTube.

SOURCE Mars, Incorporated