Kryptiq Becomes Enli Health Intelligence
Company's Market Leading Population Health Technology Platform, CareManager, Offers Proven Ability to Deliver Better Outcomes for Everyone
BEAVERTON, Ore., Sept. 16, 2015 /PRNewswire/ -- Kryptiq Corporation, a market leader in population health management technology, announced today that it has changed its corporate name to "Enli Health Intelligence." The announcement was made during the 2015 Healthcare of the Future conference hosted by the Portland Business Journal, where Luis Machuca, chief executive officer, moderated a panel on the future of healthcare information technologies.
"The Enli brand name reflects our singular focus on population health management," Machuca said. "The name aligns us with our customers who strive to achieve better outcomes by making enlightened health care decisions, informed by data integrated with the latest medical evidence."
The company engaged Ziba Design, an experience design and innovation consultancy, to advise it on the initiative. The new brand name is the result of a year of market research, including ethnographic field work inside major U.S. health systems. The Enli brand is the first signal from a company that intends to co-create a new paradigm in care delivery with its customers.
"As we surveyed the provider community, we encountered widespread dissatisfaction with health information technologies, in particular, electronic health records," observed Todd Greco, interaction design director at Ziba Design. "Our research surfaced findings consistent with other analyses, including a study recently published by the Journal of American Medical Association, which concluded that EHRs often fail to follow usability testing standards or meet user-centered design rules. Provider frustration ranges from the user interface to the information architecture, which severely limits the utility of these systems in a team-based care environment."
The healthcare delivery system is experiencing unprecedented change. Population health management has become both a policy objective and a rallying cry for primary care transformation. PHM promises better care and lower costs, but it demands new models, new skills, as well as new workflows and technology to support them, as the transition into a post-EHR world accelerates.
According to healthcare Industry analyst Cynthia Burghard with IDC Health Insights, "EHRs were designed to support events, such as office visits and transactions for more efficient coding and billing. The next generation of healthcare IT solutions must support patient care between visits, over the course of time, across the community. IDC identified CareManager as a Market Leader[1] because of its ability to meet these requirements better than most. Enli Health Intelligence simply better represents what the company does today and where it is headed."
Ambulatory physician Dr. Brad Wozney of Bellin Health agreed: "Kryptiq is known and respected for its healthcare data networks. That brand connotes security and encryption, which does not serve them well as a developer of care coordination and care management technologies for population health management, where data is liquid, transparent, and shared."
Enli Health Intelligence continues to enable healthcare delivery systems to pursue population health-based initiatives and close priority gaps in care. The Enli platform curates and codifies the latest evidence-based guidelines and programs, supports the creation of a unified care plan, and facilitates care team collaboration at the point of care, wherever that may be.
For more information about Enli Health Intelligence and its population health management solutions, please visit Enli.net.
About Enli
Enli Health Intelligence™ is a market leader in population health management. Enli enables care teams to perform to their full potential by integrating healthcare data with evidence-based guidelines embedded in provider workflows across the population and at the point of care.
[1] IDC Marketscape: U.S. Population Health Management 2014 Vendor Assessment. (2014). IDC Health Insights.
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SOURCE Enli Health Intelligence
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