Kruze Consulting Releases New Data on Uber vs Lyft Market Share

Using anonymized data from hundreds of leading startups, Kruze Consulting reveals new insights on Uber and Lyft

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Apr 24, 2019, 11:05 ET

SAN FRANCISCO, April 24, 2019 /PRNewswire/ -- Kruze Consulting, a leading CFO consulting company for startups, today released updated data on how employees at funded startups expense Uber and Lyft rides. The data offers a view into how market share is divided amongst tech startup employees and what Uber and Lyft did to compete for this valuable segment of the ride sharing business. The analysis includes over 120,000 ridesharing transactions expensed from 2018 through the first quarter of 2019 by over 170 seed and venture-backed startups located primarily in the greater San Francisco and Silicon Valley.

Lyft Market Share Growth Slowly Continuing - Analysis of Startup Expense Reports

The analysis found that Lyft has continued to slowly gain market share over Uber - moving from a mere 20% of the rides taken in the beginning of 2017 to a 36% in the beginning of 2019. However, at the end of 2018 Uber reclaimed some share of the market and reversed the trend. This could be due in part to Lyft moving its price per ride up substantially in 2018, while Uber did not. The data indicated a 25% price increase per average Lyft ride between 2017-2018 while the average Uber price moved up a modest 5%.

"Our startup clients love the data and insights we can bring them," said Vanessa Kruze, CEO and Founder of Kruze Consulting. "In this case, being able to watch the Uber vs Lyft battle unfold in my backyard is not only fascinating, but relevant to the funded companies that we serve. Travel expenses can be a substantial percentage of a startup's burn, and we take great pride in how our focus on startup finances produces proprietary insights."

The data suggests that preeminent startups are steadily moving over to Lyft, but Uber still remains the market leader and does not seem to be letting that market share slip away uncontested. The data also suggests that the overall revenue growth in ride sharing market was weak in the first quarter of 2019. The full report can be found here. Reporters looking for breakout data/images for news stories should contact [email protected], as we have created individual images for stories and have deeper data available.

About Kruze Consulting
Kruze provides Startup CFO Consulting to over 170+ startups in Silicon Valley, Los Angeles, New York, and other major startup hubs. To date, Kruze's clients have raised over $500 million in venture capital in the last 12 months and are market leading Saas, software, eCommerce, eHealth and FinTech startups. Founded in 2012 by Vanessa Kruze, a big four alum, startup controller and CPA, the firm handles all things accounting, tax, finance, & HR. Everything from interim CFO Consulting, financial modeling, startup tax returns, venture debt consulting, 409A valuations, bookkeeping, AR/AP, and Seed/Series A/B Fundraising Preparation can be seamlessly handled by the professionals at Kruze. Visit https://kruzeconsulting.com/ to learn more.

Press Contact
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SOURCE Kruze Consulting