Krusteaz Introduces New Line Of Flatbread Mixes

Easy-to-Make Mixes Bake in 10 Minutes Flat* and are the Perfect Base for Pizzas, Sandwiches, Appetizers and More

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Sep 25, 2014, 11:16 ET

SEATTLE, Sept. 25, 2014 /PRNewswire/ -- Krusteaz, maker of premium baking, pancake and waffles mixes, announces today the national availability of its first line of flatbread mixes, incredibly versatile pantry staples that give consumers everything they need to create restaurant-quality flatbreads at home. Available in three flavors, Italian Herb, Garlic & Onion and Whole Wheat, mixes will be sold at most national grocery chains starting this month for approximately $2.59.

Krusteaz Little Guilt Grilled Flatbread (PRNewsFoto/Krusteaz)

Krusteaz Flatbreads are ready to enjoy in no time. At-home bakers simply add yeast (included), oil and water to the mix. Once their dough rises and toppings are added, each flatbread bakes in 10 minutes flat*, resulting in a perfectly moist and tasty flatbread. Krusteaz Flatbreads are a delicious canvas for homemade pizzas, a tasty base for hot or cold sandwiches, and pair nicely with savory dips and spreads.

"Krusteaz is known for creating quality, innovative baking products that home cooks love and our new flatbread mixes are no different," said Andy Heily, Krusteaz SVP Sales & Marketing. "They're simple, delicious and we know that our customers will enjoy making them their own."

Consumers can find flatbread inspiration at krusteaz.com/flatbread, as well as recipes the entire family will enjoy, including Classic Cuban Focaccia Sandwiches, Fiery Bruschetta Bites and Meatball Calzones.

Great on the Grill:
Krusteaz Flatbread mixes are also great on the grill. As tailgating season kicks off, recipes like Grilled Flatbread Pepperoni Pizza and even lighter recipes like the Little Guilt Grilled Flatbread will be winners with sports fans. Jennifer Sbranti, entertaining guru and founder of Hostess with the Mostess, suggests hosting a flatbread social with Krusteaz Flatbread Mix and making her Grilled BBQ Chicken Flatbread Pizza.

"I love having friends over and letting everyone customize their own flatbread pizzas using toppings displayed in creative and festive containers," said Sbranti. "Food has a way of bringing people together and using the Krusteaz Flatbread mixes is a really special, yet easy, way to turn a meal into a party!"

From September 18 to November 6, 2014, consumers can also visit Facebook.com/Krusteaz to enter for a chance to win one of three amazing flatbread prizes, including a grand prize of a new Weber^® Spirit^® SP-320™ grill and a one year supply of Krusteaz Flatbread mix.

About Krusteaz^®The Krusteaz story began in 1932 when a group of women from a Seattle bridge club created a just-add-water pie crust that was an industry first. Today, Krusteaz remains a family-owned business that stands for innovative products, premium ingredients and easy-to-make mixes to fit every occasion. The product line includes pancakes, waffles, muffins, quick breads and flatbreads, cookies, dessert bars, cornbread, crumb cakes and a line of Gluten Free products. Every box invites consumers to "Seize the What If..."™ and have fun in the kitchen, get a little messy, fuel their creativity and enjoy the possibilities Krusteaz mixes bring to the table.

About Continental Mills, Inc.
Continental Mills, Inc. is a privately held manufacturer and marketer of baking and beverage mixes, snacks and other high-quality food products. Located in Tukwila, WA, the family-owned company has strong branded products sold under its Krusteaz^®, WildRoots^®, Kretschmer^® Wheat Germ and Alpine^® Cider lines as well as several licensed product extensions. Continental Mills' products are sold through retail, food service, and club store channels throughout the United States.

*10 minutes average baking time

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SOURCE Krusteaz