Krusteaz Counts Down To The Holidays With "12 Days of Cookies" Celebration

Creative and Delicious Cookies Make Perfect Holiday Gifts

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Dec 04, 2014, 09:31 ET

SEATTLE, Dec. 4, 2014 /PRNewswire/ -- Cookies may just be the most popular gift of the 2014 holiday season. At least that's according to the culinary experts at Krusteaz, maker of premium pancake, waffle and cookie mixes. This week Krusteaz kicks off "12 Days of Cookies," a specially curated list of delicious and festive Krusteaz cookie recipes perfect for gifting, cookie swaps and dessert tables. Krusteaz will celebrate a new cookie and share gifting ideas on Twitter, Facebook, Pinterest and Instagram each day until December 14th.

Shortbread Stir-Ins, featuring Krusteaz Shortbread Cookie Mix
Cutout Gingerbread Cookies, featuring Krusteaz Gingerbread Cookie Mix
Cinnamon Roll Cookies, featuring Krusteaz Snickerdoodle Cookie Mix
Peanut Butter Chocolate Cookies, featuring Krusteaz Peanut Butter Cookie Mix
Chocolate Marble Cookies, featuring Krusteaz Sugar Cookie Mix
Triple Fruit Raisin Cookies, featuring Krusteaz Oatmeal Raisin Cookie Mix
Molasses Crinkle Cookies, featuring Krusteaz Gingerbread Cookie Mix
Cutout Sugar Cookies, featuring Krusteaz Sugar Cookie Mix
Candied Pecan Thumbprints, featuring Krusteaz Snickerdoodle Cookie Mix
Peanut Butter Chocolate Sandwich Cookies, featuring Krusteaz Peanut Butter Cookie Mix
Triple Chocolate Chunk Banana Cookies, featuring Krusteaz Triple Chocolate Chunk Cookie Mix
Double Trouble Chocolate Cookies, featuring Krusteaz Triple Chocolate Chunk Cookie Mix

While great for enjoying straight out of the oven, these recipes are also the perfect hostess gift, a nice surprise for neighbors, and a festive Christmas treat for mail carriers, teachers or anyone in need of holiday cheer. Without breaking the budget, creative wrapping and presentation solutions like stacking the cookies in mason jars, customized take-out containers and even simple tissue paper make the gift even sweeter.

"During the holiday season, visits to cookie mix pages and recipes traditionally triple on our website. In fact, the recipe for Cutout Gingerbread Cookies was the number one searched cookie recipe on Krusteaz.com last year and we're excited to see what this holiday season's top cookie will be," said Andy Heily, SVP Sales & Marketing, Krusteaz. "We're thrilled to be a part of families' baking traditions during the holidays and love to see how our fans 'bake it forward' with gifts of food!"

12 Days of Cookies on Social Media
On Twitter from December 3 through December 14, holiday bakers can enter for a chance to win one of 12 Krusteaz Holiday Gift Packages featuring holiday cookie mixes and more (valued at MSRP $25 each) by retweeting "12 Days of Cookies" tweets from @Krusteaz.

For holiday baking tips and ideas for gifting cookies and other baked goods, as well as the chance to win more Krusteaz holiday prizes, consumers can join the #SeizetheKrusteaz Twitter Party on December 15 from 4 p.m. to 5 p.m. EST.

Continuing the holiday baking cheer, on December 16 at 4 p.m. EST/1 p.m. PST, Krusteaz culinary specialist Malia Hasegawa will host a live holiday baking chat on the Krusteaz Facebook page. Malia will answer participants' holiday baking questions and share ideas for festive foodie gifts.

Visit www.krusteaz.com for additional information, holiday baking and cooking inspiration, and unique recipes featuring Krusteaz cookie mixes. Krusteaz cookie mixes are located in the baking aisle at all major grocery chains nationwide, retailing for approximately $2.19 each.

About Krusteaz^®The Krusteaz story began in 1932 when a group of women from a Seattle bridge club created a just-add-water pie crust that was an industry first. Today, Krusteaz remains a family-owned business that stands for innovative products, premium ingredients and easy-to-make mixes to fit every occasion. The product line includes pancakes, waffles, muffins, quick breads and flatbreads, cookies, dessert bars, cornbread, crumb cakes and a line of Gluten Free products. Every box invites consumers to "Seize the What If…"™ and have fun in the kitchen, get a little messy, fuel their creativity and enjoy the possibilities Krusteaz mixes bring to the table.

About Continental Mills, Inc.
Continental Mills, Inc. is a privately held manufacturer and marketer of baking and beverage mixes, snacks and other high-quality food products. Located in Tukwila, WA, the family-owned company has strong branded products sold under its Krusteaz^®, WildRoots^®, Kretschmer^® Wheat Germ and Alpine^® Cider lines as well as several licensed product extensions. Continental Mills' products are sold through retail, food service, and club store channels throughout the United States.

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SOURCE Krusteaz