Kroger Reveals Every Bunny's Favorite Easter Candy

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Mar 05, 2024, 14:15 ET

Retailer shares America's top-selling candies and debuts exclusive Peeps® flavor

CINCINNATI, March 5, 2024 /PRNewswire/ -- The Kroger Co. (NYSE: KR) is egg-cited to share America's favorite candies ahead of Easter. The retailer revealed it expects the Easter Bunny's top picks will be chocolate, jellybeans and candy eggs in several varieties and shared a brand-new Peeps® flavor available exclusively at Kroger.

"No one has better taste in candy than the Easter Bunny who is selecting a lot of egg-cellent treats to fill baskets this year," said Carlo Baldan, group vice president of Center Store Merchandising. "No need to hunt for low prices on Easter essentials at Kroger. We have every bunny covered with affordable holiday meal staples, everyday low prices and savings on candy and gifts to make the day extra hoppy."

America's favorite Easter candies are:

Reese's Eggs
Cadbury Mini Eggs
Lindt Milk Chocolate Gold Bunny–hot digital deal alert: get $1 off, March 20-26.
Starburst Jellybeans
Cadbury Crème Eggs
Whoppers Robin Eggs
Peeps® Chicks and Bunnies—sale alert: four for $4, March 22-March 24. Try the Kroger exclusive flavor Sour Strawberry!
M&M's Easter Milk Chocolate Candy
Kinder Joy Eggs—sale alert: four for $4, March 22-March 24.
Brach's Classic Jelly Bird Eggs

Do not miss 33% off all Easter candy March 6-March 12 with a digital coupon.

Easter bunnies looking to stock their baskets can find all the essentials at Kroger, including basket basics, gift cards and more. Check out these Easter must-haves:

Stock up on limited-edition candy and favorite classics.
Decorate eggs with PAAS decorating kits.
Gear up for a family egg hunt with buckets and plastic eggs filled with goodies.
Build special Easter baskets with the perfect gifts for kids of all ages—toddlers and preschoolers, kids and preteens and teenagers.
Find a gift for every bunny with hundreds of gift card options and earn 4X fuel points from March 20-April 2.

Kroger is also bringing customers Easter family meal options for as little as $3 per person. No matter how families celebrate, there is something for everyone to enjoy. Visit The Fresh Lane to shop Easter menus, save and get inspired.

For customers who want to spend more time perfecting baskets and enjoying egg hunts, Home Chef is making Easter easier than ever with meal bundles available to order ahead for pickup or grab at Kroger Family of Stores. Options are plentiful with varieties like a Quiche meal serving four-six, a sides-only bundle and a la carte side and protein selections.

NEW this year is Home Chef's Easter Feast ($105): A bundle for 8-12 people—as little as $8.75 per person—made of delicious heat-and-eat dishes, including two proteins, that are easy to make and ready in as little as 6 minutes. Customers can order ahead here starting March 10. The feast includes:

Boneless Turkey
Bone-In Ham
White Cheddar Mac & Cheese (quantity: 3)
Green Bean Casserole (quantity: 2)
Scalloped Potatoes (quantity: 2)

Find even more great prices at Kroger.com or the Kroger app, with more than $600 in savings available weekly in digital coupons. From ingredients and recipes to savings and rewards, customers are a swipe away from inspiration to reality.

Customers can shop these Easter essentials and more in-store or through Kroger Pickup and Delivery, offering the same fresh products at the same low prices no matter how they shop. Save even more with Boost by Kroger Plus, the delivery membership that can save customers up to $1,000 per year on fuel and grocery delivery. Eligible customers can now try the Boost membership with a free 30-day trial and subscribe on a monthly basis for as little as $7.99.

Kroger Family of Companies Rewards World Elite Mastercard® eligible cardmembers may now redeem a free one-year, next-day Boost membership or cardholders who are current annual Boost members may receive a free one-year extension of their next-day Boost membership. To learn more and redeem this Kroger Rewards World Elite Mastercard® cardmember offer visit the Boost Membership Benefits page.

*The creditor and issuer of the Kroger Family of Companies Rewards World Elite Mastercard® is U.S. Bank National Association, pursuant to a license from Mastercard International Incorporated.

About Kroger
At The Kroger Co. (NYSE: KR), we are dedicated to our Purpose: To Feed the Human Spirit™. We are, across our family of companies nearly half a million associates who serve over 11 million customers daily through a seamless digital shopping experience and retail food stores under a variety of banner names, serving America through food inspiration and uplift, and creating #ZeroHungerZeroWaste communities by 2025. To learn more about us, visit our newsroom and investor relations site.

SOURCE The Kroger Co.