Kroger Partners with Lanza Group for Fiesta Atlanta 2010

ATLANTA, April 1 /PRNewswire/ -- Lanza Group, LLC is proud to announce the return of Kroger as a major sponsor of Fiesta Atlanta 2010.  The fourth annual Cinco de Mayo celebration returns to Centennial Olympic Park on Sunday, May 2.

Kroger's participation will include a 'Kroger Isle' area with interactive displays and entertainment for children and adults, free product samples and information on popular food items.  The Kroger arches will welcome attendees to the area as water misters cool down the crowd.  Kroger supports the Hispanic community and all communities in Atlanta with both Spanish and English language advertisements and bilingual staff in many stores.  

Kroger Communications & PR Director Glynn Jenkins stated, "Kroger is excited about returning to Fiesta Atlanta in 2010.  Fiesta Atlanta is not only a terrific Latino community event; it has grown into a total market event, a multicultural fiesta for all metro Atlantans to enjoy."  

Lanza Group President, Ralph E. Herrera, added "We are extremely pleased and excited to welcome back Kroger as a partner to Fiesta Atlanta 2010.  Fiesta Atlanta affords Kroger an opportunity to connect face-to-face with some of their most treasured customers."

Fiesta Atlanta is a free, daylong festival that features live Latin music on two stages with national and local recording artists. The children's stage includes lively, colorful acts like Mexican folkloric dancers, clowns, musicians and storytellers.  Artists will sell handmade traditional crafts and delicious Latin foods such as tacos and aguas frescas.  The festival's partners will provide samples of their products and interactive displays. Fiesta Atlanta is Sunday, May 2 from 12 P.M. to 7 P.M.  For more information, visit www.FiestaAtlanta.com.

About Lanza Group:  

Lanza Group, LLC is an Atlanta-based Hispanic marketing, PR and events firm that provides bi-cultural marketing solutions; connecting marketers to Hispanics throughout the United States and beyond. Lanza Group produces Atlanta's official Cinco de Mayo celebration – Fiesta Atlanta, as well as Georgia's Hispanic Heritage Month kick-off celebration, Fiesta Georgia. For more information, please contact 404.350.0200 or visit www.LanzaGroup.com.

About Kroger

Kroger's Atlanta Division is headquartered in Atlanta, Georgia and is one of the southeast largest retail grocery chains with over 216 stores covering, Georgia, Eastern Tennessee, Alabama and South Carolina. The Company focuses its charitable efforts on hunger relief, K-12 education, women's health initiatives and local organizations in the communities it serves. For more information about Kroger, please visit www.kroger.com.

SOURCE Lanza Group, LLC