Kroger Brings Geoffrey's Toy Box to Nearly 600 Stores for Holiday Season

Top-selling Toy Brands Journey Girls®, Imaginarium® and Just Like Home® Return to U.S. Stores

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Nov 02, 2018, 08:45 ET

CINCINNATI, Nov. 2, 2018 /PRNewswire/ -- Kroger, America's largest grocery retailer, announced today a partnership to bring Geoffrey's Toy Box exclusive brands to nearly 600 Kroger Family of Stores across America for the 2018 holiday season.

Kroger Brings Geoffrey’s Toy Box to Nearly 600 Stores for Holiday Season

Starting this month, Geoffrey's Toy Box branded merchandise and displays will appear in participating Kroger Family of Stores with a selection of 35 children's toys, ranging in price from $19.99 to $49.99. The holiday program will feature exclusive toys from Animal Zone®, Imaginarium®, Journey Girls®, Edu Science®, You & Me®, and Just Like Home®. Product assortment will vary by location.

"Geoffrey's Toy Box delivers a unique shopping destination within Kroger stores," said Robert Clark, Kroger's senior vice president of merchandising. "We're excited to offer Geoffrey's Toy Box this holiday season to provide our customers with the opportunity to purchase a selection of toys once exclusive to Toys "R" Us."

"We are thrilled to partner with Kroger to bring a curated collection of product from our beloved portfolio of brands to American consumers this holiday," added Richard Barry, EVP at Geoffrey's Toy Box.

To view Geoffrey's Toy Box photography and the participating store list, visit here.

At The Kroger Co. (NYSE: KR), we are dedicated to our Purpose: to Feed the Human Spirit™. We are nearly half a million associates who serve over nine million customers daily through a seamless digital shopping experience and 2,800 retail food stores under a variety of banner names, serving America through food inspiration and uplift, and creating #ZeroHungerZeroWaste communities by 2025. To learn more about us, visit our newsroom and investor relations site.

Geoffrey's Toy Box, a division of Geoffrey LLC, owns and operates a portfolio of more than 20 exclusive brands. A fully outfitted organization with design, development and global sourcing expertise, the Geoffrey's Toy Box portfolio includes trusted brands that kids and parents love including Journey Girls®, Fastlane®, True Heroes®, You & Me®, Imaginarium®, Just Like Home® and more. To inquire about wholesale opportunities, email Geoffrey's Toy Box.

SOURCE The Kroger Co.