Kroger and Shell Team Up in Dallas-Fort Worth to Help Customers Save at the Pump

DALLAS-FORT WORTH, Texas, Aug. 26 /PRNewswire-FirstCall/ -- The Kroger Co., the nation's largest traditional supermarket retailer, is excited to team up with Shell, the no. 1 selling gasoline brand in the U.S., to give customers in Dallas- Fort Worth and surrounding communities the chance to earn fuel savings at the pump. The exclusive alliance provides Kroger shoppers the opportunity to save on fuels by using their Kroger Plus Card.  

Beginning August 30, every time Kroger customers in the area make a purchase with their Kroger Plus Card, they not only save money on their grocery bill but also earn Fuel Points that can be used at the pump. Kroger customers have the opportunity to redeem 100 points per visit to save 10 cents per gallon instantly at Kroger Fuel Centers and now at participating Shell stations. This offer is valid up to 35 gallons per fuel purchase.

"Adding value and savings is an important part of Kroger's commitment to providing our customers the best possible shopping experience," said Bill Breetz, president of the Kroger Southwest Division. "In today's economic times, it's more important than ever for companies like Kroger and Shell to join forces to offer our customers optimum savings and rewards."  

"We are excited to be teaming up with Kroger to help fill customers' gas tanks for less," said Dan Little, North America fuels marketing manager for Shell Oil Products U.S. "With 82 Kroger stores throughout the Dallas-Fort Worth area and more than 400 conveniently located participating Shell stations nearby, it's never been easier for customers to save on high-quality Shell Nitrogen Enriched Gasolines."

Customers earn one Fuel Point for every dollar spent on most items when they use their Kroger Plus Card during shopping trips at participating Kroger stores. To help shoppers build up their savings quickly, additional Fuel Points can be earned by purchasing prescriptions or gift cards at Kroger. Customers earn 50 Fuel Points for each filled eligible prescription and two Fuel Points for every dollar spent on third-party gift cards from Kroger's in-store Gift Card Malls. Shoppers can visit any Kroger store for more details. Fuel Points will be automatically added to Kroger Plus Card accounts and will be reflected on customers' grocery receipt after every purchase. Customers also have the option of looking online on their "My Kroger" page at www.kroger.com to check how many Fuel Points they have earned. Fuel Points must be used during the month they are earned or by the end of the following calendar month.

Customers may redeem their Fuel Points at Kroger Fuel Centers or participating Shell stations by using their Kroger Plus Card at the pump, manually entering their card number or entering their alternate ID, which will initiate the fuel savings. Customers with questions about the grocer rewards program can call Kroger Customer Service at 1-800-576-4377, or they can contact Shell Customer Service at 1-888-GO-SHELL for assistance identifying participating Shell locations.

For additional information, please visit www.shell.us/kroger or www.kroger.com/fuel.

FOR MEDIA USE ONLY: Images are available for download at: www.shell.us/fuelrewards.

The Kroger Co. (NYSE: KR), the nation's largest traditional grocery retailer, employs more than 326,000 associates who serve customers in 2,469 supermarkets and multi-department stores in 31 states under two dozen local banner names including Kroger, City Market, Dillons, Jay C, Food 4 Less, Fred Meyer, Fry's, King Soopers, QFC, Ralphs and Smith's.  The Company also operates 773 convenience stores, 392 fine jewelry stores, 850 supermarket fuel centers and 40 food processing plants in the U.S.  Kroger, headquartered in Cincinnati, Ohio, focuses its charitable efforts on supporting hunger relief, health and wellness initiatives, and local organizations in the communities it serves.  For more information about Kroger, please visit www.kroger.com.

Shell Oil Products US, a subsidiary of Shell Oil Company, is a leader in the refining, transportation and marketing of fuels, and has a network of approximately 6,100 branded gasoline stations in the Western United States. Shell Oil Company is an affiliate of the Shell Group [(NYSE:RDS.A) and (NYSE:RDS.B)]. Shell Oil Company is a 50 percent owner of Motiva Enterprises LLC, along with Saudi Refining, Inc. Motiva Enterprises LLC refines and markets branded products through more than 8,300 Shell-branded stations in the Eastern and Southern United States.

Royal Dutch Shell plc is incorporated in England and Wales, has its headquarters in The Hague and is listed on the London, Amsterdam, and New York stock exchanges. Shell companies have operations in more than 100 countries with businesses including oil and gas exploration and production; production and marketing of Liquefied Natural Gas and Gas to Liquids; manufacturing, marketing and shipping of oil products and chemicals and renewable energy projects including wind and solar power. For further information, visit www.shell.com.

SOURCE Shell Oil Products U.S.

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