Krispy Kreme Turns On Hot Light at Second Columbia, SC Shop

WINSTON-SALEM, N.C., June 20, 2011 /PRNewswire/ -- At 6am on June 21, Krispy Kreme will open its second Neighborhood Shop inside the "Famously Hot" City of Columbia, South Carolina.

(Logo: http://photos.prnewswire.com/prnh/19991216/NYTH146 )

On grand opening day, Krispy Kreme is inviting residents of Columbia, SC and surrounding communities to celebrate the opening of the Krispy Kreme Neighborhood Shop, located 110 Clemson Rd, Columbia, SC 29229.

"We are truly excited about expanding our presence in the Columbia, South Carolina market," explains Cindy Bay, senior vice president of company store operations for Krispy Kreme.  "Columbia brands itself as the 'Famously Hot' city. And Krispy Kreme's Hot Original Glazed Doughnuts are world famous. Columbia and Krispy Kreme make a perfect pairing."

The 2,000-square-foot shop will include a drive-thru and feature Krispy Kreme's unique product offerings, including its signature hot Original Glazed® doughnuts and other one-of-a-kind doughnut varieties; signature coffees and espresso drinks; and Krispy Kreme Chillers® and iced beverages. The shop will also offer Krispy Kreme's Kool Kreme® soft serve menu of traditional cones, shakes and specialty doughnut sundaes; complete with a variety of toppings.

At 6 a.m. on grand opening day;

• The FIRST customer in line will receive one free dozen Original Glazed® Doughnuts each week for one year.
• The next 49 customers in line will receive one free dozen Original Glazed® Doughnuts every month for one year.
• The first 100 people in line will receive commemorative Krispy Kreme Columbia t-shirts.

On June 21st, watch Krispy Kreme's live virtual coverage of the Columbia Neighborhood Shop grand opening event, from 4am-noon, on Twitter @KrispyKreme. Krispy Kreme is inviting grand opening day guests to get in on the action by sharing their posts and fun photos from the event using #KrispyKremeLive throughout the day.  Find out more about Krispy Kreme at www.krispykreme.com.

About Krispy Kreme
Krispy Kreme is an international retailer of premium-quality sweet treats, including its signature Original Glazed® doughnut. Headquartered in Winston-Salem, N.C., the company has offered the highest-quality doughnuts and great-tasting coffee since it was founded in 1937. Krispy Kreme is proud of its Fundraising program, which for decades has helped non-profit organizations raise millions of dollars in needed funds. Today, Krispy Kreme can be found in more than 650 locations around the world. Krispy Kreme Doughnuts, Inc. (NYSE: KKD) is listed on the New York Stock Exchange.

SOURCE Krispy Kreme

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