Krispy Kreme Turns on "Hot Doughnuts Now" Sign at Columbia's First Neighborhood Shop

COLUMBIA, S.C., May 9, 2011 /PRNewswire/ -- Krispy Kreme invites greater Columbia, S.C., and surrounding communities to celebrate the opening of its first Neighborhood Shop in Columbia located at 6614 Garners Ferry Road in the Landmark Square Shopping Center. Grand opening activities are scheduled for Tuesday, May 10.

The 2,000-square-foot shop will include a drive-thru and feature Krispy Kreme's unique product offerings, including its signature hot Original Glazed® doughnuts and other one-of-a-kind doughnut varieties; signature coffees and espresso drinks; and Krispy Kreme Chillers® and iced beverages. The shop will also offer Krispy Kreme's Kool Kreme® soft serve menu of traditional cones, shakes and specialty doughnut sundaes; complete with a variety of toppings.

At 6 a.m. on May 10, grand opening day;

• The first customer in line will receive one free dozen Original Glazed doughnuts each week for one year.
• The next 49 customers in line will receive one free dozen Original Glazed doughnuts every month for one year.
• The first 100 people in line will receive commemorative Krispy Kreme Columbia t-shirts.

"This is our third Krispy Kreme location in the central South Carolina region, and we are excited about the reception we've received from this wonderful community," said Cindy Bay, senior vice president of company store operations for Krispy Kreme.  "In the past two years, we've been able to bring our products to more customers in convenient locations throughout the Carolinas."

A ribbon cutting ceremony will take place at 11 a.m., Tuesday, May 10. The ceremony will feature the Columbia store's general manager, Lauren McGraw, as well as Krispy Kreme executives, including Cindy Bay and Chip Crump, market manager for North and South Carolina. Dignitaries from the City of Columbia will also participate.

The Columbia Neighborhood Shop, located at 6614 Garners Ferry Road, will operate Sunday through Saturday from 6 a.m. to 11 p.m.

For updates on special promotions, exclusive offers and local events, become one of the "Friends of Krispy Kreme" at www.KrispyKreme.com, or talk with us at www.facebook.com/KrispyKreme and www.twitter.com/krispy_kreme.

About Krispy Kreme

Krispy Kreme is an international retailer of premium-quality sweet treats, including its signature Original Glazed® doughnut. Headquartered in Winston-Salem, N.C., the company has offered the highest-quality doughnuts and great-tasting coffee since it was founded in 1937. Krispy Kreme is proud of its Fundraising program, which for decades has helped non-profit organizations raise millions of dollars in needed funds. Today, Krispy Kreme can be found in more than 645 locations around the world. Krispy Kreme Doughnuts, Inc. (NYSE: KKD) is listed on the New York Stock Exchange. Visit us at www.KrispyKreme.com.

SOURCE Krispy Kreme

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