Krispy Kreme to Add Chief Marketing Officer to Senior Leadership Team

WINSTON-SALEM, N.C., Sept. 15 /PRNewswire-FirstCall/ -- Krispy Kreme Doughnuts, Inc. (NYSE: KKD) announced today that marketing veteran Dwayne Chambers will join the Company's senior leadership team as Senior Vice President and Chief Marketing Officer (CMO).  Mr. Chambers (45) will officially assume his responsibilities on September 27, 2010.  

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Chambers, a highly respected senior-level marketer with more than 20 years of quick service restaurant (QSR) marketing and brand development experience, will lead all domestic and international marketing operations for Krispy Kreme. Chambers comes to the Company from Fuddruckers, where he headed their marketing efforts as Senior Vice President of Marketing and Brand Development.  He has also served as a senior marketing officer with such national brands as Sonic, Red Robin and Noodles & Company.  

"After an extensive nationwide search, we are extremely excited to have found Dwayne Chambers, a top-level marketing executive," commented Jim Morgan, Krispy Kreme's president and chief executive officer.  "Dwayne has the broad QSR marketing experience and brand development expertise to help us take our brand to the next level."  

"Having an opportunity to represent an iconic brand like Krispy Kreme is every marketing professional's dream," Chambers said. "I am excited to get to work and look forward to being a part of the bright future of this organization."  

About Krispy Kreme

Krispy Kreme is an international retailer of premium-quality sweet treats, including its signature Original Glazed(R) doughnut. Headquartered in Winston-Salem, N.C., the Company has offered the highest-quality doughnuts and great-tasting coffee since it was founded in 1937. Krispy Kreme is proud of its Fundraising program, which for decades has helped non-profit organizations raise millions of dollars in needed funds. Today, Krispy Kreme shops can be found in over 630 locations in 20 countries. Visit us at www.KrispyKreme.com.

SOURCE Krispy Kreme Doughnuts, Inc.