Krispy Kreme Hits the Road with Coffee, Doughnuts and Charitable Dough-nations

WINSTON-SALEM, N.C., Sept. 7, 2011 /PRNewswire/ -- On September 2, Krispy Kreme celebrated the "worthiness" of the new Krispy Kreme Signature Coffee with the kick-off of its "Worthy" Tour at Atlanta Motor Speedways, AdvoCare 500.  Approximately 20,000 race-fans received sample packs of coffee and free Original Glazed® doughnuts while helping to raise much-needed funds for Speedway Children's Charities. Know of a Worthy non-profit in your community? Nominate your favorite charity for the Krispy Kreme Worthy Tour at Krispy Kreme on Facebook. Krispy Kreme will bring its Worthy Tour of free coffee and doughnuts to three randomly selected nominees.

"Giving back to the communities we serve has long been a part of what the Krispy Kreme experience is all about," says Dwayne Chambers, Krispy Kreme's Chief Marketing Officer.  "Our history helping non-profit organizations is at the core of the Krispy Kreme Worthy Tour. Working with our social media fans and using proven tools like our 55 year old fundraising program, we can make a significant difference in a lot of lives."

WORTHY of Krispy Kreme's one-of-a-kind doughnuts, Krispy Kreme Signature Coffee is available in the following blends at participating U.S. and Canada locations:

• Krispy Kreme Signature House- A smooth, medium-bodied, Latin American blend with a balanced flavor profile for the everyday coffee drinker.

• Krispy Kreme Signature Dark Roast- With a dark roasted, full-bodied flavor, this blend of African, Indonesian and Central American coffees was made for those who prefer a bolder coffee taste.  

• Krispy Kreme Signature House Decaf- A decaffeinated blend of Columbian and Sumatran coffee with all the taste and none of the jitters.

About Krispy Kreme:
Krispy Kreme is an international retailer of premium-quality sweet treats, including its signature Original Glazed® doughnut. Headquartered in Winston-Salem, N.C., the company has offered the highest-quality doughnuts and great-tasting coffee since it was founded in 1937. Today, Krispy Kreme can be found in more than 650 locations around the world. Krispy Kreme Doughnuts, Inc. (NYSE: KKD) is listed on the New York Stock Exchange.

SOURCE Krispy Kreme Doughnut Corporation

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