KRAFT LAUNCHES FIRST CELEBRATION OF COMMUNITY SERVICE

NORTHFIELD, Ill., April 12, 2013 /PRNewswire/ -- Kraft continues its legacy of community service as it kicks off Make an Impact 2013, its first company-wide volunteer event since becoming a newly independent company last year.

(Logo: http://photos.prnewswire.com/prnh/20130412/CG94146LOGO)

(Logo: http://photos.prnewswire.com/prnh/20090420/KRAFTLOGO)

This month, Kraft employees will roll up their sleeves to work on 200 volunteer projects that support the company's community involvement priorities: fighting hunger and promoting healthy lifestyles.  Volunteer activities will include planting community gardens, sorting and packing donated items at food banks and leading activities that support nutrition, education and active play for children. 

"Make an Impact is our chance to be change makers in our hometowns," said Jim Norman, Vice President, Diversity & Community Involvement. "We're helping organizations that make our communities better for us all."

The Kraft team will volunteer with non-profit organizations in communities across North America, including Irvine, Calif.; Madison, Wis.; Avon, N.Y.; and Toronto. During National Volunteer Week (April 21-27), the celebration will culminate with Kraft's Northshore Day of Service near its hometown headquarters. On April 26, Kraft employees will volunteer in Chicago-area neighborhoods like Waukegan, Little Village, Pilsen, and Englewood. 

Tune in to Kraft's company Facebook page at www.facebook.com/kraft for updates on the celebration throughout the month.

Making an Impact Every Day
All year round, Kraft employees give their time, talent and resources to community organizations.  Since 2009, employees have completed more than 290,000 hours of service. Kraft and its foundation have provided nearly $1 billion in cash and food donations to a number of organizations over the past 25 years. Kraft also provides humanitarian aid to communities facing natural disasters.

ABOUT KRAFT FOODS GROUP
Kraft Foods Group, Inc. (NASDAQ: KRFT) is North America's fourth largest consumer packaged food and beverage company, with annual revenues of more than $18 billion in 2012. Launched as a public and independent company on Oct. 1, 2012, the new Kraft has the spirit of a startup and the soul of a powerhouse. The company has an unrivaled portfolio of products in the beverages, cheese, refrigerated meals and grocery categories. Its iconic brands include Kraft, Maxwell House, Oscar Mayer, Planters and JELL-O. Kraft's 23,000 employees in the U.S. and Canada have a passion for making the foods and beverages people love. Kraft Foods Group is a member of the Standard & Poor's 500 and the NASDAQ-100 indices. For more information, visit www.kraft.com and www.facebook.com/kraft.

SOURCE Kraft Foods Group

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