Kraft Foods' iPad App Lets You Bring Home a Celebrity Chef

NORTHFIELD, Ill., Nov. 4, 2010 /PRNewswire/ -- Kraft Foods has unveiled exclusive new content for the Big Fork Little Fork iPad app, featuring recipes, tips and how-to videos from world-renowned chef Marcus Samuelsson, an accomplished restaurateur and season two winner of Bravo's Top Chef Masters. The globally-inspired cooking guide and recipe collection, available November 4, 2010, lets parents virtually bring Samuelsson into their homes to excite families around mealtime.

"We first created Big Fork Little Fork as a highly interactive and entertaining resource for parents to engage their families in cooking and eating together," said Julie Fleischer, Director, CRM Content Strategy & Integration at Kraft Foods. "Chef Samuelsson brings a global sensibility to the app by sharing international flavors from his personal experience, helping to stretch kids' palates."

Samuelsson, who is passionate about engaging children in the kitchen, put his heart into developing fresh content with Kraft Foods for his Big Fork Little Fork collection, including:

• 50 recipes spanning breakfast, lunch, dinner and snack-time focused on families interacting in the kitchen; such as Yummy Roast Chicken, Sweet Potato Mash and Banana-OREO Lassi
• Tips and tricks offering easy cooking solutions and ideas
• 10 how-to videos demonstrating cooking skills and step-by-step professional instructions that illustrate how easy it is to involve kids in the kitchen

"Drawing from personal experience, I know that introducing children to fresh cooking and global flavors at a young age can help broaden tastes and inspire a sincere appreciation for food and healthy eating," said Chef Samuelsson. "Cooking is a cultural experience, and I'm happy to share my experience and passion with families through Kraft Foods' Big Fork Little Fork."

Beyond serving as an entertaining cooking resource for parents and kids, Big Fork Little Fork is also ideal for parents looking to expand the palates of their children or families through rousing recipes like Yummy Roast Chicken, which takes the dish beyond just the breasts and legs, or Sweet Potato Mash, a colorful alternative to the traditional mashed potatoes.

"We've seen rapid adoption of the iPad as an information tool in the home, and we believe it has great potential in the kitchen," said Fleischer. "Big Fork Little Fork is the only iPad app that helps families eat better by giving them access to the expertise of a premier chef like Marcus Samuelsson."  

The Marcus Samuelsson cooking guide and recipe collection for Big Fork Little Fork is available for purchase from within the Big Fork Little Fork iPad app for $4.99. The base Big Fork Little Fork is available at the iTunes App Store for FREE until December 31, 2010.

About Kraft Foods

With annual revenues of approximately $48 billion, Kraft Foods is a global powerhouse in snacks, confectionery and quick meals. The company is the world's second largest food company, making delicious products for billions of consumers in more than 160 countries. The portfolio includes 11 iconic brands with revenues exceeding $1 billion - Oreo, Nabisco and LU biscuits; Milka and Cadbury chocolates; Trident gum; Jacobs and Maxwell House coffees; Philadelphia cream cheeses; Kraft cheeses, dinners and dressings; and Oscar Mayer meats. Approximately 70 brands generate annual revenues of more than $100 million. Kraft Foods (www.kraftfoodscompany.com; NYSE: KFT) is a member of the Dow Jones Industrial Average, Standard & Poor's 500, Dow Jones Sustainability Index and Ethibel Sustainability Index.

About Chef Marcus Samuelsson

Marcus Samuelsson was born in Ethiopia, adopted and raised in Sweden and has been cooking in the United States for almost 20 years. With his global experience, Samuelsson believes cooking from the soul is important and shares his passion by donating time to teach cooking classes and sharing the importance of healthy, fresh and balanced meals to young girls and boys at the YMCA of Harlem. Samuelsson is a three-time James Beard Foundation Award winner with restaurants in New York, Chicago and Sweden, as well as the season two winner of Bravo's Top Chef Masters. He was invited to cook the first Obama administration State Dinner at the White House in 2009, and in November 2010, Samuelsson will open Red Rooster Harlem, a new restaurant in NYC, which he created to emulate his motto, "Food can be cooked from the soul."

Apple, the Apple logo, Mac, Mac OS, Macintosh, iPad, iPod, Multi-Touch, iTunes and Apple Store are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

SOURCE Kraft Foods

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