Korean Air Launches Award-Winning Website In Three New Languages Using TransPerfect's GlobalLink Technology For Adobe Experience Manager

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Jul 21, 2016, 10:58 ET

NEW YORK & SEOUL, South Korea, July 21, 2016 /PRNewswire/ -- TransPerfect, the world's largest privately held provider of language and technology solutions for global business, today announced the launch of three new language sites for Korean Air's main passenger booking site, www.koreanair.com. The addition of Indonesian, Thai, and Vietnamese brings the total number of supported languages to 13.

To ensure streamlined localization, management, and testing processes, Korean Air has continued its use of TransPerfect's GlobalLink Connect for Adobe Experience Manager (AEM). Combining AEM's robust functionality with GlobalLink's workflow management and in-country review capabilities, the integration gives Adobe users like Korean Air a comprehensive platform to manage enterprise content for markets around the globe. They can initiate, automate, control, track, review, and complete all facets of the localization process without ever leaving the AEM environment.

Sung Soo Kang, General Manager of Digital Marketing at Korean Air, commented, "Southeast Asia has been our fastest-growing market over the last 24 months, and we knew it was important to listen to our customers and provide an in-language user experience. TransPerfect has been an integral partner for Korean Air, not only in helping us launch and maintain our language sites, but also in ensuring the customer experience for our passengers is easy and seamless—regardless of language. TransPerfect and the GlobalLink AEM adaptor help us accomplish this easily and efficiently without adding additional headcount, while also driving previously untapped traffic and conversion."

"We are excited to support Korean Air as it continues to develop its global network and passenger base," commented Liz Elting, Co-CEO at TransPerfect. "By releasing its booking site in these three new languages, Korean Air is continuing on its path as a leader in the global marketplace that is invested in its customers around the world."

Co-CEO Phil Shawe added, "Korean Air's strong international reputation continues to grow; we are honored to play a role in their multilingual strategy, and we're looking forward to what the future holds as they continue to expand service and outreach in these new markets."

About Korean Air
Korean Air, established in 1969, is one of the world's top 20 airlines and carried more than 25 million passengers in 2015. Korean Air operates in excess of 462 flights per day to 131 cities in 46 countries on six continents—with a fleet of 169 aircrafts, including ten A380s. The airline is a founding member of the Sky Team airline alliance, which, together with its 20 members, offers its 612 million annual passengers a worldwide system of more than 16,320 daily flights covering 1,052 destinations in 177 countries. More on Korean Air's programs, routes, frequencies and partners is available at www.koreanair.com.

About TransPerfect
With annual revenues of more than $500 million, TransPerfect is the world's largest privately held provider of language services and technology solutions. From offices in 90 cities on six continents, TransPerfect offers a full range of services in 170+ languages to clients worldwide. More than 3,000 global organizations employ TransPerfect's GlobalLink^® Product Suite to simplify management of multilingual content. With an unparalleled commitment to quality and client service, TransPerfect is fully ISO 9001 and EN 15038 certified. TransPerfect has global headquarters in New York, with regional headquarters in London and Hong Kong. For more information, please visit our website at www.transperfect.com.