Kontagent Logs 500% Growth in 2011 for Social/Mobile App Analytics

SAN FRANCISCO, March 6, 2012 /PRNewswire/ -- Kontagent, the leading global user analytics company for social and mobile application developers, today announced record 500% year-over-year revenue growth in FY 2011 as more customers leveraged the company's kSuite analytics solution to increase user acquisition, retention and monetization rates. The detailed insights into user behavior provided by the kSuite platform enable marketers to gain more visibility into campaigns and better target high-value users. Meanwhile, developers and producers use the data to improve customer experience and increase user engagement. These insights have proven crucial in today's increasingly competitive landscape.

The fivefold increase in Kontagent revenues was fueled by factors including:

• 100 new enterprise customers with a combined 150 million monthly active users, including the company's first mobile-only clients.
• Expanding user bases and associated incremental revenues from existing customers driven by use of Kontagent analytics to help keep players engaged.  
• Lucrative platform partnerships with global Latino social network Quepasa and South Korean web portal Daum, giving all developers on both platforms full access to Kontagent analytics. The sites have 35 million and 38 million members, respectively.
• On-staff data scientists who help customers interpret kSuite data making it possible to take full advantage of Kontagent analytics on user acquisition, engagement, retention, revenue, virtual economy performance and more.

"User data is a powerful competitive weapon for social and mobile marketers and developers. We provide critical insights like which channels produce the most profitable segments of users, when and where they abandon an app, what in-app purchases they make, and their user behavior on different time slices such as sessions, time since install, time on site, and level in the case of game developers," said Jeff Tseng, Kontagent co-founder and CEO. "Our growth is directly related to our ability to provide this information to companies that are fighting for both market and wallet share in an environment where users have a virtually unlimited choice of where to spend their time."

Kontagent has an established customer base that includes leading social game studios Peak Games, Gaia Online, Popcap, Kixeye, Tetris® Battle, Gazeus Games, Sismo Games, Social Quantum, Web Games, Playrix, Atommica and Atakama Labs. And, the company has additional top-tier clients in Ecommerce and other large vertical segments. Customers credit Kontagent with providing them the data and insights they need to optimize their businesses by helping them focus on improving all the levers that affect revenue and profitability.

• "Kontagent has been invaluable in helping us design a more engaging and fun experience for our players," said Fred Delse, Tetris Online, Inc.'s Vice President of Product Management. "Their platform has enabled us to ask the strategic questions unique to our needs in understanding how our players interact and behave in-game, and make more profitable decisions. More importantly, we get those questions answered in real-time to act on the data across departments."
• "As a fast-moving company, Kontagent has been a key partner providing us with critical best practices and insights into our customer economics," said Sidar Sahin, CEO of Peak Games. "We've been able to successfully grow and aggressively expand in the EMEA market without missing a beat. A lot of the confidence in our expansion strategy comes from our ability to access Kontagent's data science and real-time metrics on user acquisition, retention and revenue."

With its established footprint in the social gaming market, Kontagent is now building on that expertise to expand into the mobile arena. The company's mobile analytics services are designed to help mobile developers gain competitive advantage; know which platforms and devices are delivering the best performance; measure and optimize their marketing performance in terms of user acquisition; and much more.

More information is available at http://www.kontagent.com/solutions/social-analytics/ and http://www.kontagent.com/solutions/mobile-analytics/, respectively.

About Kontagent
Kontagent is the leading enterprise user analytics platform for social and mobile application developers, marketers and producers. Kontagent tracks more than 1,000 applications, over 150 million monthly active users, and in excess of 10,000 messages every second for customers around the globe. The company's proprietary platform, kSuite, has been built from the ground up to harness deep data pattern visualization and analysis that provides customers with valuable, actionable insights. Armed with this data, and combined with Kontagent's team of data scientists, customers have the power to better measure and optimize their customer economics and build more profitable enterprises. Founded in 2007, the company is headquartered in San Francisco with additional offices in Toronto and London. For more information, visit www.kontagent.com.

SOURCE Kontagent

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