Kontagent Expands Mobile Analytics Client Base with Bigpoint

SAN FRANCISCO, May 22, 2012 /PRNewswire/ -- Kontagent, the leading global user analytics company, announced today that well-known German online video game developer Bigpoint GmbH has selected the Kontagent kSuite mobile analytics platform to help maximize the business performance of new mobile games now under development. Bigpoint will use kSuite's rich analytics dashboard as well as its new kSuite DataMine™ out-of-the-box hosted data mining option to gain insights into user behavior patterns that can be leveraged to increase user retention and in-game purchases.

"At Bigpoint, we are intensely focused on building great games, built on a strong backbone of data-driven design, regardless of the platform. As we enter the mobile arena, we wanted an analytics partner we could trust," said Phillip Reisberger, Chief Games Officer at Bigpoint. "We chose Kontagent as our analytics solution not only because they have the best software, but also because of their domain expertise in social/mobile games and also their dedication to enterprise-level account management. As far as we are aware, Kontagent is the only solution that fires on all these cylinders, and was an easy choice as a business that could keep up with the demands of a company like ours that is scaling rapidly."

The agreement marks the latest addition to a growing roster of mobile customers that has driven a tenfold increase in mobile daily active users (DAUs) tracked by Kontagent in the last six months. That growth in the mobile space is being fueled by the company's strong five-year track record in helping social gaming clients improve user acquisition, engagement, retention and monetization.

Today, more than 100 Kontagent employees on three continents focus exclusively on building and supporting enterprise-class user analytics solutions that help social and mobile app developers understand their customer economics. The team includes dozens of on-staff data scientists who work directly with clients to interpret their user data data, providing them with a deep understanding of how the metrics can be used to modify app design for maximum business impact.

"With most apps in the mobile space moving to the free-to-install model, developers are facing intense pressure to drive revenue through in-app purchases. To do that, they need to understand every nuance of user behavior, from acquisition channels and device preferences to how long they spend in an app, where they abandon, when they buy, currency flows and much more," said Jeff Tseng, Kontagent Co-Founder and CEO. "The fact that gaming giants like Bigpoint choose Kontagent demonstrates the need for enterprise mobile analytics, the power of our platform, and the advantages that we offer as the provider with the longest experience in the space."

More information about Kontagent's kSuite mobile app analytics platform – the first 100% pure mobile enterprise analytics solution – is available at http://www.kontagent.com/solutions/mobile-analytics/.

About Kontagent
Kontagent is the leading enterprise user analytics platform for social and mobile application developers, marketers and producers. Kontagent tracks more than 1,000 applications, over 150 million monthly active users, and in excess of 50 billion events each month for customers around the globe. The company's proprietary platform, kSuite, has been built from the ground up to harness deep data pattern visualization and analysis that provides customers with valuable, actionable insights. Armed with this data, and combined with Kontagent's team of data scientists, customers have the power to better measure and optimize their customer economics and build more profitable enterprises. Founded in 2007, the company is headquartered in San Francisco with additional offices in Toronto and London. For more information, visit www.kontagent.com.

SOURCE Kontagent

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