KonaRed Provides Corporate Outlook for Fiscal Year 2016

KOLOA, Hawaii, Jan. 14, 2016 /PRNewswire/ -- KonaRed Corporation (OTCQB: KRED), a pioneer of the coffee fruit category and manufacturers of antioxidant juices and nutritional supplements from the unique and exclusive Hawaiian CoffeeBerry® brand coffee fruit from Kona, Hawaii, today provided a corporate summary on the Company's outlook into 2016.

KonaRed's management team conducted a rigorous review of all operations during the fourth quarter of 2015 with the goal of positioning the Company for strong growth in 2016.  The key focus areas will be on growing the company's coffee fruit consumer packaged goods product line with leading retailers and on new strategic sales and marketing plans for its three new lines of revenue: Ready to Drink (RTD) Cold Brew Coffee, Whole Bean Coffees and Industrial Ingredients.

The marketing and sales strategy for coffee fruit beverages will build on KonaRed's existing customer base and expansion will be executed through growing the store counts in major retail chains such as Target, Kroger, Vitamin Shoppe, Ralphs, Fred Meyer and Whole Foods. In addition, the Company will look to increase its footprint at independent grocery and food retail outlets in key markets in the western United States.

The Company's banner new product, its RTD Cold Brew Coffee, will be rolled out via the same retailers that already love KonaRed products.  RTD Cold Brew Coffee can be found in different parts of the store and will offer the Company additional visibility and sales within the same retail partners.

The strategy to drive whole bean coffee sales will be to establish high-end retail outlets and sales partners everywhere that coffee is currently sold.  The largest opportunity appears to be in the specialty food, coffee outlets and corporate office space, where Kona Coffee is already viewed as the best coffee in the world and worth a premium price.

The company will also focus on growing sales of its new industrial ingredient division.  Through a strategic supply agreement announced last November with VDF FutureCeuticals, the Company is poised be a global leader in coffee fruit by supplying high-quality U.S. grown coffee fruit to other leading food and beverage companies for use in their consumer packaged goods.

KonaRed's President Kyle Redfield commented, "The focus for the company in 2016 is very simple and that is to grow top line revenue.  We have a base of business that has established us as a leader in the coffee fruit space, and the new revenue streams give us the ability to grow in different directions.  We're in a somewhat unique position because we have the opportunity to grow revenue in different industries through the range of initiatives developed in the fourth quarter of 2015. We plan to take full advantage of that position this fiscal year."

About KonaRed Corporation
KonaRed® Corporation is the pioneer of the USA Grown, Hawaiian Coffee Fruit. The company oversees a vertically integrated supply chain starting with the highest quality Coffee Fruit from Kona Hawaii.  KonaRed®, through a licensing agreement with FutureCeuticals, Inc., utilizes innovative, state of the art, proprietary patented processes that produce and market a complete range of healthy products that showcase the Hawaiian Coffee Fruit. The line of consumer packaged goods includes antioxidant rich extracts and powders from Hawaiian Coffee Fruit, which are used to produce KonaRed®'s ready to drink Antioxidant Juice, Green Tea, Coconut Water, On-the-Go Packs and 100% Hawaiian Coffee Fruit Powders. The company has also launched RTD Cold Brew Coffee, plus a line of 100% Kona Coffee products which includes the coffee fruit as well. The Company was established in August 2008 and achieved its first sales in February 2009. In October 2013, KonaRed® went public and trades on the OTCQB under the symbol KRED. KonaRed® Corporation is headquartered in Koloa, Hawaii, and its distribution center is in San Clemente, California. KonaRed® sells its products at retail stores across the U.S., Canada, Japan and is expanding into other international markets. KonaRed® products are sold in select Kroger, Safeway, Albertsons, Vitamin Shoppe, Target, Whole Foods, 7-Eleven and many other retail outlets. More information about KonaRed® and its products can be found at www.konared.com.

Forward Looking Statements

Certain information contained in this press release, including any information as to our strategy, plans or future financial or operating performance and other statements that express management's expectations or estimates of future performance, constitute "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. All statements, other than statements of historical fact, are forward-looking statements. The words "believe," "expect," "will," "anticipate," "contemplate," "target," "plan," "continue," "budget," "may," "intend," "estimate," "project" and similar expressions identify forward-looking statements. Forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those expressed in the forward-looking statements, including, but not limited to, certain delays beyond the company's control with respect to its plans or operations. Our actual results may differ materially from the results anticipated in these forward-looking statements due to a variety of factors, including, without limitation those set forth as "Risk Factors" in our filings with the SEC which can be found at www.sec.gov. There may be other factors not mentioned above or included in the Company's SEC filings that may cause actual results to differ materially from those projected in any forward-looking statement. The Company disclaims any intention or obligation to update or revise any forward-looking statements whether as a result of new information, future events or otherwise, except as required by applicable law.

Contact:

Investor and Media Relations: 
Robert Haag
IRTH Communications
[email protected]
866-976-4784

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SOURCE KonaRed Corporation

Related Links

http://www.konared.com