KonaRed Announces Strong Growth in Sales During Fourth Quarter 2014

KOLOA, Hawaii, Jan. 27, 2015 /PRNewswire/ -- KonaRed Corporation (OTCQB:KRED), manufacturers of Antioxidant Juices and nutritional supplements from the unique and exclusive Hawaiian CoffeeBerry®, coffee fruit from Kona, Hawaii, today announced that consumer product sales for the fourth quarter of 2014 will exceed $228,000, signifying a 763% increase over the fourth quarter 2013.

"We ended the year strong with triple digit organic growth in sales year-over-year for our consumer products," said Shaun Roberts, CEO of KonaRed. "This growth was due to our strategic partnerships and sales initiatives which contracted new distributors and helped create more visibility for our brand.  2014 was the year during which we placed our products onto the shelves of over 6,000 stores. This is a major achievement for any consumer products company during its first year of rollout and we're pleased with this success."

Revenue Summary:

• Consumer products revenues (which exclude ingredient sales and include delivery fees) increased 763% to $228,395 for the fourth quarter ended December 31, 2014 compared to $26,454 for the same period in 2013.
• Total revenues (covering all revenue streams, including phased out ingredient sales) increased 470% to $236,867 for the fourth quarter ended December 31, 2014 compared to $41,566 for the same period in 2013.
• Consumer product revenues for full year 2014 exceeded $1.42 million, a 130% increase from $620,639 for full year 2013.
• Total revenues for full year 2014 exceeded $1.49 million, a 57% increase from $954,799 for full year 2013.

Mr. Roberts continued, "As planned, 2014 was the year of building out our distributor network and placing our products onto shelves.  We're now implementing our new marketing strategies, which include in-store sampling demos while also educating the consumer on what Coffee Fruit does for you! The strategy is simple, when people try our products, they like them and the products work.  They come back and buy again!"

About KonaRed Corporation
KonaRed Corporation produces health and wellness nutritional products including beverages and nutritional supplements, which bring the attributes of Hawaiian Coffee fruit to an international consumer market. The Company was established in August 2008 and achieved its first sales in February 2009. In October 2013 KonaRed went public and trades on the OTCQB under the symbol KRED. KonaRed, through a licensing agreement with VDF FutureCeuticals, Inc., utilizes innovative, state of the art, proprietary processes that produce antioxidant extracts and powders from Hawaiian Coffee Fruit, which are used to produce KonaRed's Antioxidant Juice, Organic Green Tea, Coconut Water, On-the-Go Packs and 100% Coffee Fruit Powders. KonaRed Corporation is headquartered in Koloa, Hawaii, and its distribution center is in San Clemente, California. KonaRed products are sold in select Kroger, Vitamin Shoppe, Whole Foods, Safeway, Walmart, 7-Eleven, and many other retail outlets throughout the US and Canada. More information about KonaRed and its products can be found at www.konared.com. Additionally, our products can be located using: www.konared.com/find-a-retailer.

Forward Looking Statements
Certain information contained in this press release, including any information as to our strategy, plans or future financial or operating performance and other statements that express management's expectations or estimates of future performance, constitute "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. All statements, other than statements of historical fact, are forward-looking statements. The words "believe," "expect," "will," "anticipate," "contemplate," "target," "plan," "continue," "budget," "may," "intend," "estimate," "project" and similar expressions identify forward-looking statements. Forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those expressed in the forward-looking statements, including, but not limited to, certain delays beyond the company's control with respect to its plans or operations. Our actual results may differ materially from the results anticipated in these forward-looking statements due to a variety of factors, including, without limitation those set forth as "Risk Factors" in our filings with the SEC which can be found at www.sec.gov. There may be other factors not mentioned above or included in the Company's SEC filings that may cause actual results to differ materially from those projected in any forward-looking statement. The Company disclaims any intention or obligation to update or revise any forward-looking statements whether as a result of new information, future events or otherwise, except as required by applicable law.

Contact:

Investor Relations:
Robert Haag
IRTH Communications
[email protected]
866-976-4784

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SOURCE KonaRed Corporation

Related Links

http://www.konared.com