Koi Design Taps The Pollack PR Marketing Group as Its Agency of Record

LOS ANGELES, Feb. 14, 2011 /PRNewswire/ -- Koi Design, LLC (koi), a leading Santa Monica, CA-based clothing company that designs and manufacturers koi branded medical apparel led by designer and entrepreneur Kathy Peterson, announced today that it has retained The Pollack PR Marketing Group (PPMG), a multi-specialty public relations and marketing agency as its agency of record.

"As The Home of Designer Scrubs™, koi has built a venerable niche in the medical apparel marketplace and, in its four short years, has proven that medical professionals welcome a fashionable approach to scrubs," said PPMG Founder and CEO Noemi Pollack.  "We are delighted to play a key role in shaping the future of koi's branded scrubs and support the company's goal of bringing high quality designs with a fashionable approach to new markets."

koi is a clothing company with a simple mission: to create scrubs, clothing and accessories that people love to wear. koi incorporates the latest style trends into its products without sacrificing comfort. koi believes that consumers can have both.

"We are excited to partner with Pollack PR. They have deep institutional knowledge when it comes to working with entrepreneurial companies and we look forward to leveraging their expertise as we grow together," said koi's Founder and CEO Kathy Peterson.  "Our business has reached an exciting place and, together with Pollack PR, we are sure to strengthen our brand awareness and grow our visibility, which will offer a stronger platform from which to grow koi's product lines and offerings."

As part of its activities, PPMG will develop expanded messaging and positioning for koi, build a thought leadership platform for Kathy Peterson, as a designer and entrepreneur, gain awareness for koi's licensing programs, expand koi's social media programming and content creation, and grow its charitable partnership and outreach efforts.

ABOUT KOI DESIGN

Koi Design, LLC (koi), is a leading Santa Monica, CA-based clothing company that designs and manufacturers koi branded medical apparel, led by designer and entrepreneur Kathy Peterson. As The Home of Designer Scrubs™, koi specializes in fashion-forward scrubs for women and men.  Founded in 2006 by designer Kathy Peterson, koi is known for its innovative and contemporary scrub designs and prints, which have earned the company a passionate and loyal following among healthcare professionals.  koi's products are distributed at more than 1,000 retail locations globally.  For more information visit, http://www.koihappiness.com or follow koi on Twitter at @koiblog.

ABOUT THE POLLACK PR MARKETING GROUP

The Pollack PR Marketing Group (PPMG), based in Century City, CA, is a mid-sized, multi-specialty agency that develops communication platforms and programs, manages corporate reputations, launches new products and services and promotes consumer brand engagement for clients ranging from innovative start-ups, to Fortune 500 companies, with a focus on consumer products, technologies and services. PPMG is a partner in The WORLDCOM Public Relations Group, a consortium of over 100 partners with offices around the world. For more information, visit http://www.ppmgcorp.com, or http://www.pollackblog.com, or follow us on Twitter @PollackPRMktg.

SOURCE The Pollack PR Marketing Group