Kognitio, Segmetrix Honored With Information Management Magazine's 'Innovative Solution Award'

CHICAGO, Nov. 29, 2010 /PRNewswire/ -- Kognitio®, a leading global provider of business intelligence (BI) and data warehousing solutions, today announced it has been named as a recipient of Information Management magazine's 2010 "Innovative Solution Awards." The award recognizes initiatives that bring constructive change and provide quantifiable business value in organizations working to manage information as an asset.

Kognitio, and its client Segmetrix, were honored in the "Other Innovative Solution" category, for Segmetrix's Match2Lists.com application, powered by Kognitio's WX2 in-memory analytic database. Although Segmetrix's services already include integration tasks to help customers ensure they have accurate, consistent data, Segmetrix wanted to put the job of data matching, cleansing and de-duplication into the hands of the users instead.

The judges noted that by delivering Match2Lists.com through Kognitio's industry-first Data Warehousing as a Service (DaaS) offering, Segmetrix has rapidly established itself as a leader in the segment, delivering a service that no other firm is able to match. Through the use of Kognitio's WX2, Match2Lists.com's customers are able to blaze through millions of records, taking minutes to do what previously required weeks. This allows analysts to spend far more time functioning as analysts, and not data clerks.

"Segmetrix and Kognitio have developed a good Web model that is blazing a trail," said Jim Ericson, the magazine's editorial director.  "The innovative use of analytics against immense amounts of data has emerged as a key differentiator in the marketplace.  Companies like Segmetrix that move in this direction are likely to emerge as winners."

Amr Hassan, Segmetrix's chief executive officer, noted that his firm's DaaS-based deployment of WX2 has helped his company achieve full ROI six months after Match2Lists.com service went live. The service is paying dividends, literally, by the minute, because Segmetrix has priced its service very aggressively, and changed the paradigm in the process.  "We are pleased by Information Management's recognition of the way we make it possible for companies to slash the time traditionally needed to fulfill data cleaning tasks, so they can move to the strategic value more quickly," Hassan said.

"Kognitio has rapidly become one of the most honored companies in our industry because of our focus on firms that are working to radically change the way things are done," said John K. Thompson, Kognitio's chief executive officer for North American operations.  "Today's focus on Big Data is well-positioned, but especially for people who want to analyze it in ways that have never been done before.  We're especially honored that with a tremendous range of options, these companies have chosen WX2 as the most powerful way to help achieve their vision."

About Kognitio

Kognitio is an innovative, technology-rich company, providing leading-edge solutions to business problems that require the acquisition, rationalization and analysis of large or complex data.  Kognitio is a winner of Information Management magazine's "Innovative Solution Award," and two-time winner of the "Vision Award for Business Impact" from the B-EYE-Network, a TechTarget company. WX2, a SearchDataManagement.com "Product of the Year," is the industry's fastest and most scalable analytical database on the market, giving firms the ability to turn their raw data into valuable business insight fast, and empowering its customers to realize comprehensive answers to critical business questions.

Globally headquartered in Bracknell, UK, with North American headquarters in Chicago and offices in New York, Kognitio delivers competitive advantage to its clients across a wide range of industries, including telecommunications, financial services and utilities.  More information is available by phone at 312.268.5725 and at www.kognitio.com.

About Match2Lists.com and Segmetrix

Segmetrix is a management consultancy that innovates data-driven, analytically-based tools, strategies and action plans that deliver profitable growth for B2B companies. Segmetrix develops cutting-edge technology to rapidly manage the plethora of customer data available today, both internal and external, and transform it into information for strategic and competitive advantage. More information is available online at www.segmetrix.com.

Match2Lists is a newly created company spun of out Segmetrix. Match2Lists provides innovative data matching and cleansing solutions to companies of all sizes, allowing them to spend less time managing complex data and more time using it. More information is available online at www.match2lists.com.

SOURCE Kognitio

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