Kognitio Honored with BeyeNETWORK's 'Vision Award for Business Impact' for Second Consecutive Year

CHICAGO, Nov. 3, 2010 /PRNewswire/ -- Kognitio®, a leading global provider of business intelligence (BI) and data warehousing solutions, today announced it has again been named as a recipient of the prestigious BeyeNETWORK  2010 "Vision Award for Business Impact."

Kognitio, and its client Segmetrix, won the award in the Business Intelligence category, with judges citing Segmetrix's Match2Lists.com application, powered by Kognitio's WX2 in-memory analytic database. They noted that Match2Lists's revolutionary data matching and de-duplication service, with WX2 at its heart, provides marketers with the ability to complete a key element of their job in a fraction of the time and at lower costs.  By combining WX2's analytic power with Segmetrix proprietary algorithms, Match2Lists achieved a first-to-market advantage, allowing marketers to reach out to potential customers far more effectively. "Using the Kognitio analytics platform for Segmetrix' Match2Lists proprietary system proved to be a winner for both companies," said industry analyst Lyndsay Wise, one of the judges.

The award was formally announced today, marking the second consecutive year that Kognitio has been honored with the BeyeNETWORK's "Vision Award."  It won the award in 2009 along with TRA, Inc. for TRA's Media TRAnalytics™ offering.  Like Match2Lists.com, Media TRAnalytics utilizes WX2 to help generate key data in as little as one-eighth the time previously required.

"Winning the BeyeNETWORK's 2010 Vision Award for Business Impact is certainly a strong achievement, and winning this award two years in a row is even more significant," said Ron Powell, Associate Publisher/Editorial Director of the BeyeNETWORK, a TechTarget company. "It's indicative of the fact that Kognitio has attracted customers that recognize the value of changing the 'business as usual' mentality. These companies want to gain the competitive advantage that everyone talks about, and have aligned themselves with Kognitio in order to actually achieve it."

"We are proud to have been recognized for our vision in creating the world's first cloud-based solution for data quality, data matching and data de-duplication," said Amr Hassan, Segmetrix's Chief Executive Officer.  "For a long time, we knew what we wanted to achieve, and were seeking the right tools that would help us implement our plans.  Kognitio's WX2 proved to be a technology catalyst for Match2Lists, and enabled us to rapidly move forward.  As a result, we are achieving amazing scalability as demand from companies around the world grows; that's something that would not have been possible before."

"On behalf of both Kognitio and Segmetrix, we are honored by the judges' decision," said John K. Thompson, Kognitio's Chief Executive Officer of North American operations.  "We have aligned ourselves with firms that seek to radically change the traditional ways of doing business, and find innovative ways of effectively putting 'Big Data' to use.  Winning the BeyeNETWORK's Vision Award for the second year in a row again confirms our leadership role in helping those firms gain and maintain a competitive advantage in their markets."

About Kognitio

Kognitio is an innovative, technology-rich company, providing leading-edge solutions to business problems that require the acquisition, rationalization and analysis of large or complex data.  Kognitio's award-winning WX2, a two-time recipient of the BeyeNETWORK's "Vision Award," and SearchDataManagement.com's 2008 "Product of the Year," is the industry's fastest and most scalable analytical database on the market, giving firms the ability to turn their raw data into valuable business insight fast, and empowering its customers to realize comprehensive answers to critical business questions.

Globally headquartered in Bracknell, UK, with North American headquarters in Chicago and offices in New York, Kognitio delivers competitive advantage to its clients across a wide range of industries, including telecommunications, financial services and utilities.  More information is available by phone at 312.268.5725 and at www.kognitio.com.

About Match2Lists.com and Segmetrix

Segmetrix is a management consultancy that innovates data-driven, analytically-based tools, strategies and action plans that deliver profitable growth for B2B companies. Segmetrix develops cutting-edge technology to rapidly manage the plethora of customer data available today, both internal and external, and transform it into information for strategic and competitive advantage. More information is available online at www.segmetrix.com.

Match2Lists is a newly created company spun of out Segmetrix. Match2Lists provides innovative data matching and cleansing solutions to companies of all sizes, allowing them to spend less time managing complex data and more time using it. More information is available online at www.match2lists.com.

About BeyeNETWORK

BeyeNETWORK, a TechTarget Company, is an online network of sites that provide free resources for business intelligence professionals. The Network offers media in a variety of formats to fit the needs of Network subscribers and visitors, leading the industry with articles from industry experts, newsletters, executive spotlights, podcasts, expert-hosted channels and blogs. BeyeNETWORK coverage extends beyond business intelligence to include information management, data warehousing, analytics, performance management, data integration, information quality and data governance. For more information, visit the flagship website at www.BeyeNETWORK.com.

SOURCE Kognitio

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