Kodak Named Consumer Digital Camera Partner of Burton Snowboards

ROCHESTER, N.Y. Dec. 28, 2010 /PRNewswire/ -- Kodak today announced a new marketing relationship that names Kodak the Consumer Digital Camera Partner of Burton Snowboards and the Burton Super Demo Tour. Kodak is also introducing a special KODAK PLAYSPORT Video Camera, BURTON Edition. It features an orange pixilated design resembling the Burton Custom 154 Snowboard, one of Burton's most popular products.

(Photo:  http://photos.prnewswire.com/prnh/20101228/NY22200 )

"Burton is a great brand for Kodak to align with to market and sell our KODAK PLAYSPORT Video Camera, a product designed for adventure, which Burton fans can certainly relate to," said Phil Scott, Vice President of Marketing, Digital Capture and Devices, Kodak. "Whether jibbing or freestyling, the KODAK PLAYSPORT Video Camera, BURTON Edition makes it fun and easy to capture and share your moments in full HD."

The KODAK PLAYSPORT Video Camera, BURTON Edition will be bundled with gear including a custom Camera Holster that fits around the arm or leg to capture the action, a KODAK Remote Control, a KODAK Lithium-Ion Rechargeable Digital Camera Battery and a KODAK SDHC Memory Card, 4 GB. The product bundle will be available for $199.95 beginning in January 2011 at Burton.com and Kodak.com.

The award-winning KODAK PLAYSPORT Video Camera is a rugged, durable and pocket-size HD video camera with an appetite for adventure. It is waterproof up to 10 feet, offers full 1080p HD video and 5 MP still capture, electronic image stabilization and LCD Glare Shield feature. It also has built-in software and USB cable output so consumers can edit and easily share their videos on social networking sites including YOUTUBE and FACEBOOK, and email.

Kodak launched its PLAYSPORT Video Camera earlier this year at the Burton U.S. Open in Stratton, VT. At the 10-city 2011 Burton U.S. Super Demo Tour, Kodak will showcase and demonstrate its new KODAK PLAYSPORT Video Camera, BURTON Edition. Fans will have the opportunity to take the camera out for a test ride and also have a free souvenir picture taken in the KODAK Photo Zone. Visit http://www.kodak.com/go/burton for more information.

Kodak's Consumer Digital Camera Partner designation includes KODAK Pocket Video Cameras and KODAK Digital Cameras.

The KODAK PLAYSPORT Video Camera, BURTON Edition will be on display at the 2011 International Consumer Electronics Show (CES), January 6-9, 2011 at the Las Vegas Convention Center (Kodak Booth #31400, South Hall).

About Kodak

As the world's foremost imaging innovator, Kodak helps consumers, businesses, and creative professionals unleash the power of pictures and printing to enrich their lives.

To learn more, visit www.kodak.com and follow our blogs and more at www.kodak.com/go/followus.

More than 75 million people worldwide manage, share and create photo gifts online at KODAK Gallery--join today at www.kodakgallery.com.

Choose from the widest selection of KODAK Digital Cameras, All-in-One Inkjet Printers, Pocket Video Cameras and more at http://store.kodak.com.

About Burton

In 1977, Jake Burton Carpenter founded Burton Snowboards out of his Vermont barn. Since then, Burton has fueled the growth of snowboarding worldwide through its groundbreaking product lines, its team of top snowboarders and its grassroots efforts to get the sport accepted at resorts.  In 1996, Burton began growing its family of brands to include boardsports and apparel brands. Privately held and owned by Jake, Burton's headquarters are in Burlington, Vermont with offices in California, Austria, Japan and Australia. For more information, visit www.burton.com.

© Kodak, 2010. KODAK and PLAYSPORT are trademarks of Kodak.  

BURTON is a trademark of Burton.

SOURCE Eastman Kodak Company

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