Kodak Launches New Designer Collections and Writeable Designs for Personalized Greeting Cards Printed Instantly In-Store

ROCHESTER, N.Y., Dec. 1, 2010 /PRNewswire/ -- Eastman Kodak Company (NYSE: EK), a world leader in photo systems and inventor of the photo kiosk category, today introduces KODAK Personal Greeting Cards, which can be used with or without a photo, and provide consumers a more creative, unique and personal experience when creating the perfect card for any occasion - whether it's for a child's first birthday or best friend's engagement party. In addition to new, designer styles, Personal Greeting Cards also bring writeable designs, allowing users to write names in the sand or send a personal message in the sky.

KODAK Personal Greeting Cards are a new category that marries designer greeting cards and high quality printing with easy custom personalization. The new options give consumers a variety of ways to quickly customize and print personal cards in seconds. Users can select from top name designs, including BONNIE MARCUS COLLECTION, SHADE TREE GREETINGS and FRAVESSI GREETINGS, as well as customizable and writeable designs which allow for the placement of a personal photo on that almost-never-used, inside cover of the folded card.

"Kodak has embraced personalization and made it easy to create beautiful cards with a personal flare. My designs within the KODAK Picture Kiosk are representative of a more personal look and feel, and I'm excited to bring consumers closer to their loved ones through my work," said Bonnie Marcus, founder of BONNIE MARCUS COLLECTION. "The greeting card has evolved from a standard fold and message to an emotional sharing experience. Whether sending thanks or saying 'happy holidays', personalization is the latest in greeting card design."

KODAK Personal Greeting Cards are the ultimate in convenience; simply touch the screen on the kiosk, select an occasion and the style of card you prefer and begin the personalization process. Available on select KODAK Picture Kiosks around the country, the new experience offers a variety of cards to choose from and edit, letting users add their own photos to many of the cards right from FACEBOOK™, PICASA Web Albums® and the KODAK Gallery.  

"We are really excited to announce our new KODAK Personal Greeting Cards, which enables consumers to personalize their greeting cards and have them professionally printed in seconds," said Rowan Lawson, Director of Worldwide Marketing, Retail Systems Solutions, Eastman Kodak Company. "With this new solution and with our industry leading designer partners such as Bonnie Marcus, we're transforming the experience of creating a greeting card, moving from a static message to one that conveys true emotion and embraces the creativity of each consumer's individuality. Now you can make a professional greeting card as unique as you, for any event, at any time, and in no time at all!"

Creating your personalized greeting card takes only three easy steps:

1. At a KODAK Picture Kiosk in a participating retailer, choose the occasion, style of card and design. To find a participating retailer near you, go to: http://www.kodak.com/eknec/PageQuerier.jhtml?pq-path=7965&pq-locale=en_US&_requestid=15262
2. Edit the sentiment if you wish – even add your own photo!
3. Push print and the card is printed and ready to go in seconds.

The new feature of the KODAK Picture Kiosk contains three card categories from which users can tell their story:

• Stationery: Say it your way. Add your own words, or a photo if desired, to cards and invitations. Designs are available for all occasions.
• Writeable Designs: Showcase your message in style. Write your message in fun spaces – words in the sand, names in the clouds and more! Customize cards and invitations for any occasion.
• Photo Greetings Collection: Say it with a photo. Create meaningful cards and invitations with your own personal photo and message.

To find a KODAK Picture Kiosk in your area, or for more information on KODAK Personal Greeting Cards as well as many other new, fun and easy ways to tell your story with pictures and words, please visit http://www.kodak.com/go/kiosk

About Kodak

As the world's foremost imaging innovator, Kodak helps consumers, businesses, and creative professionals unleash the power of pictures and printing to enrich their lives. To learn more, visit http://www.kodak.com and follow our blogs and more at http://www.kodak.com/go/followus.

Find additional information on the PYNK System at http://pynk.kodak.com

More than 75 million people worldwide manage, share and create photo gifts online at KODAK Gallery -- join today at www.kodakgallery.com

2010 KODAK and PYNK are trademarks of Kodak.

Facebook® is a registered trademark of Facebook Inc.

Picasa® Web Albums is a registered trademark of Google Inc.

SOURCE Eastman Kodak Company

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