KODAK EASYSHARE TOUCH M5370 Digital Camera to be Sold on HSN

ROCHESTER, N.Y., Sept. 2, 2011 /PRNewswire/ -- Eastman Kodak Company (NYSE: EK) today announced that it has entered into an exclusive offering with HSN to sell the KODAK EASYSHARE TOUCH M5370 Digital Camera on September 4 to celebrate 100 Million cameras sold over the last fifteen years.  The EASYSHARE TOUCH M5370 will be available at a special price on HSN for $149.95 including free shipping through Sunday, September 4.  

"HSN continues to be the launching pad for new and innovative technologies," said Sandy Conrad, SVP of Merchandising for HSN. "Offering the new EASYSHARE TOUCH Camera to our customers first and helping celebrate the 100 Millionth Kodak camera sold, is another step in what has always been a very successful partnership between HSN and Kodak."

The enhanced EASYSHARE TOUCH Camera allows you to take beautiful photos with its 16 MP sensor or capture your favorite moments in 720p HD video. Sharing photos is easy with Kodak's innovative and exclusive Share Button while the responsive touch screen makes gliding through pictures effortless. Once connected to a PC, pre-tagged photos will automatically upload to sites like FACEBOOK and KODAK Gallery or can be emailed.

"The partnership with HSN is a natural fit for us to launch our new EASYSHARE TOUCH Camera and we are excited to give customers an exclusive opportunity to purchase it before anyone else. HSN customers expect a great product from a brand they trust, at the right price," said Phil Scott, Vice President of Marketing, Digital Capture and Accessories, Kodak.  "This camera has a completely new compact and clean design with an intuitive touch screen and added features that make it simple to share your photos to your favorite social networking sites or email addresses with the Share Button."

The EASYSHARE TOUCH includes the exclusive Smart Capture feature which automatically sets the camera based on your scene. Also included in this compact camera is the Face Recognition feature, which allows the camera to recognize and organize pictures of your family and friends automatically. Simply tap the touch screen to take a picture or add in effects like KODAK Film effects, background blur and spot color for more creativity.

The EASYSHARE TOUCH Digital Camera will be available on HSN in silver, blue, purple and red. Visit www.HSN.com keyword: KODAK TOUCH to view the offer. Consumers can also tune in September 4 at 9 p.m. EDT to hear the winner of the grand prize round trip getaway for two to New York City including two night's accommodations at a luxurious hotel, $75 coupon to KODAK Gallery, an EASYSHARE TOUCH Digital Camera and a software DVD.

About Kodak

As the world's foremost imaging innovator, Kodak helps consumers, businesses, and creative professionals unleash the power of pictures and printing to enrich their lives.

To learn more, visit www.kodak.com and follow our blogs and more at www.kodak.com/go/followus.

Choose from the widest selection of KODAK Digital Cameras, Pocket Video Cameras and more at http://store.kodak.com.

© Kodak, 2011. KODAK, EASYSHARE and EASYSHARE TOUCH are trademarks of Kodak.

SOURCE Eastman Kodak Company

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