Knotice Adds Leading Healthcare Organization to Growing Customer Base

AKRON, Ohio, April 19, 2011 /PRNewswire/ -- Knotice, the leading provider of direct digital marketing software and services, today announces that Akron Children's Hospital has selected Knotice's Concentri® EmailPlus to boost the efficiency and effectiveness of its email marketing.

"Our patients and the community depend on us for a variety of healthcare information, and Knotice helps us make sure they receive the information they want in a timely manner," said Andrea Joliet, APR, Assistant Director, Interactive Marketing and Public Relations at Akron Children's Hospital. "The software platform's ability to bring together a variety of different data points helps us improve the efficiency and relevance of our email marketing and communications efforts."

Having actionable and accessible data is vital for successful email marketing, according to Brian Deagan, co-founder and CEO of Knotice.

"Communicating with consumers in a relevant and timely fashion requires actionable and accessible data," said Deagan. "By bringing all customer profile data into a single platform, we make it easy for marketers to build valuable relationships with consumers, while increasing the efficiency and effectiveness of their email campaigns."

About Knotice

Knotice (pronounced "notice") maximizes the ROI of direct digital marketing – interactive marketing communications that can be addressed to a specific individual – through process automation, increased relevance and improved performance. Working with clients throughout North America, Knotice provides efficient, effective delivery of highly-targeted marketing communications through today's primary digital channels. Founded in 2003, Knotice is headquartered in Akron, Ohio, along the banks of the Ohio-Erie Canal. For more information, visit http://www.knotice.com.

About Knotice's Concentri® Software

Knotice's on-demand software is called Concentri®. Solutions include Concentri Mobile for mobile marketing, Concentri EmailPlus for email marketing, Concentri SiteTarget for onsite targeting, along with landing page management, testing and optimization, and universal profile management for data centralization. Concentri enables marketers to easily engage today's digital consumers and grow revenue while maintaining a consistent brand experience, cutting production cycles from weeks to days, and reducing other related costs by as much as 50 percent. 

About Akron Children's Hospital

Established in 1890, Akron Children's Hospital is a not-for-profit organization and is the largest pediatric health care provider in northeast Ohio. With a staff of more than 4,000, they care for nearly 600,000 patients each year at their two freestanding hospitals and offer services to families throughout the region at more than 80 locations. Pediatric specialists at Akron Children's care for children of all ages treating a wide range of conditions, from routine primary care to the most complicated injuries and illnesses. The facility is also a major teaching affiliate of Northeastern Ohio Universities Colleges of Medicine and Pharmacy, and offers a number of pediatric subspecialty fellowship training programs. In addition, they remain committed to finding ways to improve the prevention and treatment of pediatric illnesses through the Rebecca D. Considine Research Institute. For more information, visit www.akronchildrens.org. 

SOURCE Knotice

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