KMPH FOX 26 and DataSphere to Launch Community Websites in Fresno, California

BELLEVUE, Wash., Nov. 30, 2010 /PRNewswire/ -- KMPH-TV, and DataSphere Technologies, a provider of hyper-local web technology and sales solutions for media companies, today announced that they will partner to launch community focused websites for the Fresno-Visalia, CA designated market area (DMA). Fresno-Visalia is the 55th largest DMA in the US with just under 600,000 households.

These websites will feature hyper-local news content and include user-generated content about area happenings & events. Local businesses will also benefit from the opportunity to target their potential customers. In addition to powering the community websites, DataSphere will provide additional functionality to the KMPH.com website with cutting-edge functionality, including market-leading site search, local coupons, a local business directory, and innovative and effective ad targeting for small and medium-sized local advertisers.

"KMPH is committed to bringing great hyper-local coverage to the neighborhood level and serving the needs of our advertisers and customers," said Jack Peck, General Manager of KMPH FOX 26 and KFRE CW 59. "We are going to continue to take the lead in providing the best local news coverage in the Fresno area, and DataSphere's technology and sales services will give us an advantage in our market's competitive media environment."

This agreement is the latest implementation of DataSphere Technologies' LocalNet service, a comprehensive solution that already provides turnkey technology, advertising and sales capabilities for 75 television stations and over 900 community sites.

"KMPH has a long track record of delivering great news coverage in the Fresno area," said Satbir Khanuja, CEO of DataSphere. "We're pleased that they've chosen us to help deepen their relationship with local communities and advertisers."

KMPH-TV in Fresno, California broadcasts digitally on television channel 28, and is licensed to nearby Visalia. It is the Fresno-area affiliate of the Fox Broadcasting Company and is managed by the Titan Broadcast Group, a broadcast management company formed by industry veterans Dan Sullivan and Bert Ellis, who serve as CEO and President respectively.  Titan presently manages KDOC-TV in Los Angeles and stations located in San Francisco, Houston, Greensboro-High Point-Winston-Salem, Fresno-Visalia, Omaha, El Paso and Sioux City.

DataSphere Technologies, Inc.  (www.DataSphere.com) is the leading Web technology and hyperlocal ad sales company focused on generating online profits for media companies. DataSphere offers a range of turnkey solutions to rapidly improve website monetization and visitor experience with minimal investment of time and money.  DataSphere's solutions also incorporate broadcast TV content and process knowledge provided by its strategic partner Fisher Communications. The company is headquartered in Bellevue, Washington, USA and led by a team of Internet veterans with backgrounds from Amazon.com, IMDb, Microsoft, RealNetworks and AltaVista.

SOURCE DataSphere Technologies, Inc.