Kmart® Kicks Off Halloween Season With "Orange & Black Friday"

HOFFMAN ESTATES, Ill., Oct. 2, 2012 /PRNewswire/ -- Just as "Black Friday" is the perennial start to the Christmas holiday shopping season, this year Kmart's "Orange & Black Friday" is the start of spooktacular savings for fans of Halloween and trick or treating.  According to the National Retail Federation, the average consumer will spend nearly $80 on decorations, costumes and candy, bumping up total Halloween spending this year to $8 billion. Of those planning to celebrate, more than half will decorate their home or yard, 45 percent will dress up, more than a third will throw or attend a party and a third will take kids trick or treating*.

Kmart's "Orange & Black Friday" event features: 50% off Halloween costumes and Halloween kitchen textiles, tabletop, decor, as well as a "Kmart Kreator" tool (www.Kmart.com/kreator), a social tool where users can create their own Halloween "Kreature" using costumes and accessories available at Kmart.

Kmart has everything needed to throw a larger than life Halloween party – costumes, home decor, party supplies, candy and more. With more than 3,000 costumes online and in stores – from princesses and unicorns to superheroes, zombies and some fun food-themed costumes like burgers and beer, you're sure to find what you're looking for at Kmart.

Dungeons of Halloween Home Decor
That includes exclusive Halloween home decor products from Sandra Lee and Lemax to help create just the right atmosphere. Shoppers can find everything they need at Kmart to transform their homes into a ghoulish lair for their spooktacular celebrations. The Sandra by Sandra Lee collection offers a variety of candles, dining linens, spooky botanical centerpieces and more for Halloween entertaining.

Halloween enthusiasts can create "scary scenes" at home with new Lemax Collections such as Spooky Town, Shiver your Timbers, Horror High™, Fear the Full Moon, Afraid of the Dark? and Careful, Cowboy.  Lemax Collections are available in-store and online at kmart.com/lemaxhalloween.

Throughout the Halloween season, costumes can even be purchased online and picked up in-store the same day, saving shoppers time and money on shipping costs. Kmart is this season's "Scene for Halloween" offering more than just costumes with its wide variety of candy, food and everything in between for the perfect Halloween bash. Visit kmart.com/Halloween for additional details and more spooky savings.

Kmart Kreator
Kmart encourages shoppers to go digital with their costumes this year with the launch of the Kmart Kreator, which lets shoppers create a Halloween Kreature to dress up in costumes, accessories and a fun backdrop. Kreatures can be shared with friends and family through social media and email to encourage voting in the Kostume Kontest for the chance to win a prize. Each week, the top five voted Kreatures will receive a $25 Kmart gift card and the grand prize winner with highest combined scores will receive a $100 Kmart gift card on Halloween. Everyone who participates in the Kmart Kreator will unlock special Halloween savings to bring their Kreatures to life. Kreate your very own Kreature today at kmart.com/Kreator

*Source: National Retail Federation's 2012 Halloween consumer spending survey conducted by BIGinsight

About Kmart
Kmart, a wholly owned subsidiary of Sears Holdings Corporation (NASDAQ: SHLD), is a mass merchandising company and part of ShopYourWay, a social shopping experience where members have the ability to earn points and receive benefits across a wide variety of physical and digital formats through ShopYourWay.com. Kmart offers customers quality products through a portfolio of exclusive brands that include Sofia by Sofia Vergara, Jaclyn Smith, Joe Boxer, Route 66 and Smart Sense. For more information visit the company's website at www.kmart.com |Sears Holdings Corporation website at www.searsholdings.com.| Facebook: www.facebook.com/kmart

SOURCE Kmart

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