Klarna and Stripe enter strategic partnership to fuel growth for retailers worldwide

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Oct 26, 2021, 06:12 ET

Retailers using Stripe can now seamlessly integrate Klarna's payment methods in all markets where Klarna is active.
Klarna uses Stripe's infrastructure to accept credit card payments from consumers in the US and Canada.

SAN FRANCISCO and NEW YORK, Oct. 26, 2021 /PRNewswire/ -- Klarna, a leading global retail bank, payments, and shopping service, today announced a strategic partnership with Stripe, a global technology company building economic infrastructure for the internet. Retailers using Stripe can now activate Klarna as the preferred payment method in their checkout within minutes, providing a superior shopping experience to consumers.

Koen Köppen, Chief Technology Officer at Klarna: "Over the past years, Klarna and Stripe redefined the e-commerce experience for millions of consumers and global retailers. Together with Stripe, we will be a true growth partner for our retailers of all sizes, allowing them to maximize their entrepreneurial success through our joint services. By offering convenience, flexibility, and control to even more shoppers, we create a win-win situation for both retailers and consumers alike."

Will Gaybrick, Chief Product Officer at Stripe: "We're thrilled to partner with Klarna so millions of businesses on Stripe globally can offer increased payment flexibility. Klarna's payment options are a powerful tool for online businesses to attract more customers, boost conversion rates, increase basket sizes, and thus grow their revenue."

The first results of retailers using Stripe show that the integration of Klarna's payment method led to an average 27% increase in sales. On average, retailers using Klarna see a 41% upsurge in average order volume and a 36% increase in purchase frequency - which subsequently led to an increase in revenue. Additionally, some retailers experienced that 40% of Klarna shoppers are new to their brand, demonstrating that Klarna's rapidly growing consumer app with more than 18m monthly users has become a true lead generator.

Alex Nazarevich, Vice President Growth at INDOCHINO: "Through the Klarna and Stripe partnership, we were able to get up and running quickly with a tailored service that met our needs perfectly."

In addition to enabling retailers already using Stripe to activate Klarna in their checkout, both companies have also announced plans to strengthen the partnership even further. Stripe is now Klarna's preferred payments partner for consumer purchases pre-funded by Klarna in the US and Canada. Tests with Stripe's services have resulted in significantly improved performance rates. For that reason, Klarna has shifted more payment processing volume to Stripe than initially planned, and partners with Stripe for about 90% of its payments volume in the US and Canada. The two companies are planning to deepen and expand their partnership to more countries and products in the future.

This is how Stripe retailers can enable Klarna

From today onwards, all eligible Stripe users can start accepting Klarna in minutes — there is no additional application, onboarding, or underwriting to get started. Klarna is supported on Stripe's Payment Intents API, Payment Element, Checkout, and Connect. Building and managing a separate API, integration patterns, and SLAs for Stripe retailers will not be necessary.

Klarna on Stripe is available to all retailers based in Austria, Belgium, Denmark, Estonia, Finland, France, Germany, Greece, Ireland, Italy, Latvia, Lithuania, Netherlands, Norway, Slovakia, Slovenia, Spain, Sweden, United Kingdom and the United States of America.