Kitco Media to Add Mining Focus, Appoints Michael McCrae to Lead Initiative

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Nov 20, 2018, 08:00 ET

MONTREAL, Nov. 20, 2018 /PRNewswire/ - Kitco Media is making a significant push into the mining sector with a focus on data and intelligence gathering. Michael McCrae will join the team and lead the initiative as Mining Audiences and Data Intelligence Manager.

"We are excited to have Michael join the Kitco News family," says John Dourekas, Kitco Media director.

"Michael's extensive experience and entrepreneurial flair make him the ideal candidate to launch this exciting new business line."

Kitco Media is the leader in precious metals news coverage. McCrae will grow Kitco News' adjacent audiences: readers interested in non-precious metals, mining and battery-related materials. He will also be responsible for developing complementary products and services at Kitco Media.

"Michael will be based in Vancouver, a vital mining center. With his industry connections and his deep knowledge of digital publishing, he will advance our vision of being the leading voice that best understands and serves the needs of our global commodity audience" says Dourekas.

McCrae brings over a decade of experience to the position. Many in the industry will recognize him as the co-founder and publisher of MINING.com, an award-winning news site. Prior to running MINING.com, McCrae worked in IT and banking. He has both an MBA and CMA.

"I am thrilled to join Kitco Media. The company has deep talent, and it has built a tremendous brand," says McCrae

"Producing news is all about connecting to your audience. News is successful when it helps readers engage with complicated subjects. I plan to attract readers outside the industry and broaden the appeal of non-precious metals and mining. We will innovate by using data to better frame a subject's relevance and tell stories in compelling and interesting ways," says McCrae.

About Kitco Media

A globally recognized and respected brand, Kitco News provides the world's largest and fastest analysis of the precious metals space with real-time market prices. Kitco Media prides itself in having a deep understanding of the needs of the precious metals audience. Our goal is to help people make informed market decisions through in-depth reporting, daily market roundups, interviews with prominent industry figures, comprehensive coverage (often exclusive) of important industry events and analyses of market-affecting developments. Our objective and thorough content is available to viewers 24x7 on desktops and mobile devices.

About Kitco Metals

For more than four decades, Montreal-based Kitco Metals is one of the world's premier retailers of precious metals products. Considered to be the leading precious metals reference, Kitco's website (www.kitco.com) is visited daily by millions of people around the world. The company has earned a solid reputation as an innovator in the industry. It was the first precious metals company to provide investors with real-time market information, news and analysis and online precious metals services. The company continues its innovative traditions through the development of mobile applications and the implementation of next generation web technologies within the precious metals market. For more information please visit https://corp.kitco.com/.

SOURCE Kitco Metals Inc.