Kitara Media Advances Mobile Video Advertising with Propel 'Forward' Technology Release

JERSEY CITY, N.J., Aug. 26, 2014 /PRNewswire/ -- Kitara Media (OTCBB: KITM), a leading digital media and technology company providing video solutions to advertisers, digital marketers and publishers, today announced its release of Propel Forward, an expanded set of offerings for mobile and multi-screen video advertising.

"According to the IAB BI Intelligence Report, with the exception of mobile advertising, online video is growing faster than most other advertising mediums. Propel Forward combines the power of video and mobile in one platform," said Bob Regular, CEO of Kitara Media. "By using Propel Forward, publishers gain a simple solution that provides video content and advertising across all screens and brands gain access to a turnkey advertising solution that offers cross screen advantages and drives audience engagement. We have invested in our technology platform to give advertisers the ability to create diversified campaigns aligned with brand objectives."

Propel Forward is a video advertising solution designed to automate and manage the real time bidding process matching advertising inventory with target audiences delivered by publishers. Automating brand performance, Propel Forward integrates proprietary and third party technology systems and measurement to enable viewability measurement, ad safety firewalls, and advanced ad performance measurement. Benchmarking performance and safety, Propel Forward ensures quality brand metrics with targeted campaigns across the Kitara Media portfolio of owned and operated sites combined with the Propel Marketplace of syndicated publishers.

About Kitara Media

Kitara Media is a leading digital media and technology company providing video solutions to advertisers, digital marketers and publishers. With nearly 500 million monthly video ad views, Kitara Media delivers strong engagement for advertisers, high revenues for publishers, as well as improved user experience with PROPEL+, an internally developed proprietary video ad technology platform. Kitara Media owns and operates several online media sites including Healthguru.com and Adotas.com. The company is headquartered in Jersey City, NJ. For more information visit http://www.kitaramedia.com.

Forward-Looking Statements:

Certain information and statements contained in this press release, including those statements that are not statements of historical fact, are forward-looking statements within the meaning of federal securities laws. These statements may be identified, without limitation, by the use of forward-looking terminology such as "anticipates", "expects," "will" or comparable terms or the negative thereof. Such statements are based on management's current estimates, assumptions that management believes to be reasonable, and currently available competitive, financial, and economic data as of the date hereof and we undertake no obligation to update any such statements to reflect subsequent changes in events or circumstances. Forward-looking statements are inherently uncertain and subject to a variety of events, factors and conditions, many of which are beyond the control of Kitara Media and not all of which are known to Kitara Media, including, without limitation those risk factors described from time to time in Kitara Media's reports filed with the SEC.  Among the factors that could cause actual results to differ materially are Kitara Media's: loss of key advertising customers; inability to acquire new advertising customers; inability to expand its video content library; inability to protect its intellectual property; inability to comply with the covenants in its credit facility; inability to obtain necessary financing or enter into equity arrangements with existing or new institutional shareholders; inability to execute its acquisition strategy; inability to effectively manage its growth; failure to effectively integrate the operations of acquired businesses; competition; loss of key personnel; increases in costs of operations; continued compliance with government regulations; and general economic conditions.

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SOURCE Kitara Media