Kinetic US publishes new report on OOH environments

NEW YORK, Feb. 18, 2015 /PRNewswire/ -- Kinetic, the world's largest out of home media specialist, has just released Moving World USA: Insight Into People On The Move, a comprehensive report on cultural trends and consumer behaviors across the out of home landscape. The report provides a detailed view of the US population's increasingly active lifestyle and the influence of technology on daily life. It offers insight and implications on how to effectively communicate with consumers while they are on the move.

Report Highlights:

• In 2015, Americans are spending more time than ever outside the home – nearly three-quarters of their waking hours each day.
• The proliferation of smartphones and ubiquity of public wifi are driving forces in the consumer's on-the-go lifestyle. Many daily activities previously regarded as "in-home" tasks can now be done while in transit, whether visiting a shopping mall, using public transportation or walking down the street.
• Ninety percent of American adults have a mobile phone; constant connectivity has rendered it a ubiquitous necessity and for a brand, a primary means of communication with the consumer.
• With the rise of the Millennials and the country's economic recovery in the wake of the recession, new patterns of behavior have emerged: increased conscientiousness on consumer consumption, widespread use of public transportation, and frequent deal shopping. These changes have an impact on the choices we make, the environments we engage in and the media we consume.

Moving World USA details the various environments in the moving world landscape and long-term trends in shopping, travel, health and fitness, leisure time, and technology. The report combines a wealth of market research and a body of proprietary research to present Kinetic's view on our engagement with and navigation through the moving world.

"Understanding audiences and their changing social, demographic, retail, and travel habits helps us identify the right connection points to reach consumers, at the right time," said David Krupp, CEO, Kinetic Americas. "Marketers need to reach consumers while they are away from home to positively affect sales."

Moving World USA: Insight Into People On The Move is available for viewing online by clicking here. 

SOURCE Kinetic Worldwide