KindSight(SM) Launches Innovative Online Tool to Fight Global Poverty

myKindSight.org allows people to choose exactly where their contributions go, and introduces creative non-monetary ways to fight poverty.

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KindSight

Nov 10, 2014, 08:35 ET

BALTIMORE, Nov. 10, 2014 /PRNewswire/ -- KindSight announced today the launch of myKindSight.org – a highly customized website for fighting global poverty that is designed for people who are socially active online and offline.

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"We created myKindSight.org to connect socially engaged people more directly to important development projects that fight poverty around the world," said Kattie Rogers, "KindSight QueenPin" and Director of Research and Innovation for KindSight http://www.mykindsight.org/.

myKindSight.org revolutionizes the conventional online giving experience by allowing people to:

Choose exactly where their contributions go: KindSight contributors point their donations to specific, tangible items, such as seeds or trench-digging tools, so they know exactly what their support is doing to fight poverty.
Give their social voice: KindSight contributors can share information about their poverty-fighting activities with KindSight through all their social media channels – further raising awareness in the fight against poverty.
Give their time through creative events: KindSight invites users to create events, set goals and encourage others to support their fundraising events. For example, in lieu of bringing wine to a book club party, a host may ask guests to donate to KindSight; myKindSight.org then tracks the user's overall impact through her own gifts and those of her guests.

"Our goal was to innovate the giving experience by making it highly social and personally engaging. We felt strongly about enabling people to control where their contributions go, and about giving them alternative ways to contribute in addition to money. Now, with the launch of myKindSight.org, there is a platform for socially engaged people to fight poverty that is fun and like nothing else," Rogers added.

KindSight's first project is aimed at helping women farmers in India. It aspires to lift 500 women farmers out of poverty and into prosperity through training, equipment, knowledge sharing and the power of organizing as a group in the marketplace.

Rogers also announced, "For a limited time, people who sign up at myKindSight.org will receive $20 to donate back to help women farmers in India in any way they choose."

KindSight is an initiative of Lutheran World Relief, a non-profit organization that works with local partners to provide lasting solutions to poverty, injustice and human suffering.

Media Contact:
Emily Sollie
Office: 410.230.2802
Cell: 443.220.3269
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SOURCE KindSight