KIND, Arianna Huffington, Bobbi Brown and Grace Potter Invite You to Snack & Give Back this Holiday Season

New campaign empowers people to give back through healthy snacking

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Nov 07, 2012, 09:00 ET

NEW YORK, Nov. 7, 2012 /PRNewswire/ -- KIND Healthy Snacks (KIND), a brand of delicious, all natural foods made from ingredients you can see & pronounce®, is encouraging people everywhere to Snack & Give Back this holiday season in partnership with health-loving do-gooders and notable tastemakers, Arianna Huffington (Huffington Post), Bobbi Brown (Bobbi Brown Cosmetics) and Grace Potter (Grace Potter and the Nocturnals).

(Photo: http://photos.prnewswire.com/prnh/20121107/NY07389 )

Through KIND's first ever Snack & Give Back campaign, people are invited to purchase Arianna, Bobbi and Grace's limited edition, custom designed and personally-curated KIND cubes on www.SnackandGiveBack.co. By purchasing these cubes, people can show their support for the Committee to Protect Journalists, Broome Street Academy and the Alzheimer's Association— charities of personal importance to Arianna, Bobbi and Grace respectively. As part of the campaign, KIND is making a $10,000 donation to each charity.

The Arianna Huffington GPS for the Soul Cube was created by Arianna to help free you from the stress of a hyper-connected life and regain that centered place within you.

The Arianna Huffington GPS for the Soul Cube features a selection of Arianna's favorite flavors – Dark Chocolate Cherry Cashew + Antioxidants, Almonds and Apricots in Yogurt, Dark Chocolate Nuts & Sea Salt and Pomegranate Blueberry Pistachio + Antioxidants – and a portion of the sales of the cube will help KIND support the Committee to Protect Journalists, an organization promoting press freedom worldwide by defending the rights of journalists to report the news without fear of reprisal.

The Bobbi Brown Eat Pretty Powerful Cube was curated by Bobbi to empower women to embrace and enhance their unique beauty, not only through the makeup they wear, but also the ways they choose to live, eat and give back.

The Bobbi Brown Eat Pretty Powerful Cube features Bobbi's four favorite flavors – Dark Chocolate Nuts & Sea Salt, Cashew & Ginger Spice, Dark Chocolate Cinnamon Pecan, and Madagascar Vanilla Almond – and a portion of sales of the cube will help KIND fund a new KIND Kitchen at the Broome Street Academy, a public charter high school that prepares New York City's most vulnerable young people to graduate with Regents diplomas.

The Grace Potter Backstage Snack Pack was designed by Grace to remind people that eating well and doing good are key aspects of being a true 'rock star.'

The Grace Potter Backstage Snack Pack features Grace's go-to flavors – Peanut Butter & Strawberry, Almond & Coconut, Dark Chocolate Cherry Cashew + Antioxidants and Dark Chocolate Nuts & Sea Salt – and a portion of sales of the cube will help KIND support the Alzheimer's Association, the leading, global voluntary health organization in Alzheimer's care and support, and the largest private, nonprofit funder of Alzheimer's research.

"It was great partnering with KIND at the HuffPost Oasis to highlight the health benefits of unplugging and recharging. And I'm delighted to continue acting on our shared principles of healthy living, especially when it can benefit a great cause like the Committee to Protect Journalists," said Arianna.

"There's a lot more to beauty than what we apply to our face. Like KIND, I believe that it's about how you treat your body and what you put in it. When you eat healthy, it shows: your skin looks clearer, your eyes look brighter and you have more energy. It's as simple as that," explained Bobbi.

"I fell in love with KIND bars the moment I first met them! With my busy touring schedule, it is extremely important to have snacks that I can take with me anywhere, and that give me the energy I need on stage night after night. The simple idea of whole healthful foods in a delicious little package is music to my ears! KIND is always my go-to," said Grace.

Elle Stassen of KIND shares, "we are pleased and appreciative to have these partners on board for our first ever Snack & Give Back campaign, as they are each exemplary role models for what healthy living, eating, and giving should look like."

The limited edition cubes are available for $42.95 on www.SnackandGiveBack.co.

About KIND
KIND is a brand of delicious, all natural, foods made from ingredients you can see & pronounce®. With its lines of snack bars, KIND Fruit & Nut®, KIND PLUS™, and KIND Nuts & Spices, as well as its line of 100% whole grain granola, KIND Healthy Grains™, KIND has quickly become the fastest growing brand in the natural foods space. Beyond crafting award winning foods, KIND aims to make the world a little kinder through its KIND Movement, which has inspired hundreds of thousands of unexpected acts of kindness around the world. Learn more about KIND by visiting www.KINDsnacks.com.

About Arianna Huffington
Arianna Huffington is the president and editor-in-chief of the Huffington Post Media Group, a nationally syndicated columnist, and author of thirteen books. In May 2005, she launched The Huffington Post, a news and blog site that quickly became one of the most widely-read, linked to, and frequently-cited media brands on the Internet. In 2012, the site won a Pulitzer Prize for national reporting. In 2006, and again in 2011, she was named to the Time 100, Time Magazine's list of the world's 100 most influential people. Originally from Greece, she moved to England when she was 16 and graduated from Cambridge University with an M.A. in economics. At 21, she became president of the famed debating society, the Cambridge Union.

About Bobbi Brown
Renowned makeup artist Bobbi Brown revolutionized the beauty industry in 1991 with the launch of 10 brown-based lipsticks and a simple philosophy that "makeup is a way for a woman to look and feel like herself, only prettier and more confident." In 1995, Bobbi Brown Cosmetics was acquired by the Estee Lauder Companies, but Bobbi Brown still retains creative control. Twenty years later, Bobbi Brown Cosmetics is the number one makeup artist brand founded by a woman. It is available in 60 countries and offers a full range of color cosmetics, skincare, fragrance and accessories.

About Grace Potter
Grace Potter is the lead singer of powerhouse rock quintet Grace Potter & the Nocturnals. A celebrated multi-instrumentalist, singer and songwriter, Potter has been on a steady rise since her band formed in 2002 while students as St. Lawrence University in upstate New York. Long praised as one of the best live acts in music today, Potter was recently proclaimed "…the best female rock singer in the country," by USA Today and Glamour. The Vermont rocker has garnered numerous CMA, CMT, ACM and Grammy nominations. Her fourth studio album, The Lion The Beast The Beat, was released in June.

SOURCE KIND Healthy Snacks