Kimrad Transport Rolls Out SmartDrive Across Newly Acquired Fleet

Long-Time Customer Expands Deployment Following 42 Percent Reduction in Safety Score

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Feb 24, 2015, 08:00 ET

SAN DIEGO, Feb. 24, 2015 /PRNewswire/ -- SmartDrive Systems, a leader in driving performance solutions that reduce collisions and improve fuel efficiency, today announced that Kimrad Transport, LP, a family-based regional cargo transporter of liquid asphalt, petroleum crude oil, and other liquid petrochemicals to various industries, doubled its implementation of SmartDrive's video-based safety program by adding the program to its recently acquired fleet equipment operating as Bulk Crude Transport, LLC. Kimrad chose to roll out the SmartDrive technology fleet-wide following notable improvements in collision frequency rate and safety score.

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A SmartDrive customer since 2012, Kimrad Transport originally selected the solution based on a recommendation from another customer, and since then, has experienced marked improvement in fleet safety, increasing its safety score by 42 percent. Leveraging the custom scoring and coaching capabilities to further tune the program to their specific needs, Kimrad also lowered key risk areas, including seatbelt compliance and texting while driving, by 41 percent and 46 percent, respectively.

"We deployed SmartDrive's video-based safety program to capture what happens out on the road and determine the best course of action," said Brad Pohlmeier, owner of Kimrad Transport. "Since implementation, the program has changed the dynamics of our organization, helping us build a safety program that has actually driven growth in our business. We've achieved a significant return on our investment by preventing collisions and lowering costs, and in many cases, exonerating drivers across a range of incidents. And, because we have video proof, we are realizing faster claim payments when our vehicles are damaged, getting our equipment back on the road and back to work much faster."

SmartDrive has become an integral part of Kimrad's professional development program, serving as the foundation for recognizing and rewarding good driving, building positive relationships, while improving performance. Additionally, SmartDrive's video-based safety program is essential in helping manage the company's growth, on-boarding new employees and aligning them with Kimrad's corporate safety culture.

Pohlmeier added, "SmartDrive is an important tool in developing and maintaining the overall professionalism and accountability across our organization. Back-office and operations workers have insight into what the drivers face daily on the road and in the oil fields. The program has also seen strong support from our drivers."

"For too long, safety investments have been seen as a drag on growth. The results at Kimrad Transport, demonstrate that you can invest in SmartDrive's innovative safety program and actually accelerate growth by preventing collisions and freeing up the resources that were spent on resolving claims and defending not-at-fault drivers and re-directing them to high-impact areas of the business," said Steve Mitgang, CEO of SmartDrive. "Kimrad is a leader in the way they think about safety and we are proud to support them as they continue to grow their business."

There are many ways for workers to injure themselves unloading crude oil or working at customer sites, in addition to the policies and procedures they must follow to be in compliance with regulations. Kimrad will be testing Assurance 360, SmartDrive's safety program which delivers the most coverage for different types of collisions and risk with an 'up to four camera' deployment configuration, an industry-first for video-based safety programs. By utilizing existing on-board cameras, such as blind-spot and backup cameras, fleets gain additional insight into the risks drivers face.

For more information on SmartDrive Systems, please visit www.smartdrive.net.

About Kimrad Transport
Kimrad Transport, LP and Bulk Crude Transport, LLC are Hazardous Material Cargo Tank companies that are headquartered in Amarillo, Texas and together, employ approximately 350 dedicated employees that are strategically placed at 12 locations throughout Oklahoma, Texas and New Mexico to better serve its valued customers. Its quality drivers receive extensive training in Hazardous Materials and Defensive Driving and detailed training in operating the specialized equipment on the over 260 truck fleet that consists of mostly Peterbilts and Kenworths. Kimrad Transport and Bulk Crude Transport's maintenance shops take equal pride in their work on the well-equipped late model tractors and cargo tanks. The company's main focus is to provide quality customer service in the safest way possible.

About SmartDrive Systems
SmartDrive Systems gives fleets and drivers unprecedented driving performance insight and analysis, helping save fuel, expenses and lives. Its video analysis, predictive analytics and personalized performance program help fleets improve driving skills, lower operating costs and deliver significant ROI. With an easy-to-use managed service, fleets and drivers can access and self-manage driving performance anytime, anywhere. The Company has compiled the world's largest storehouse of more than 80 million analyzed risky-driving events. SmartDrive Systems is based in San Diego, Calif., and employs 450 people worldwide.

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SOURCE SmartDrive Systems