Kiip and Breathometer Partner to Reward Responsible Decision Making when Drinking

SAN FRANCISCO, May 19, 2015 /PRNewswire/ -- Breathometer, makers of the world's first wireless and portable breath analysis platform, and Kiip, a rewards platform that targets "achievement moments" in mobile games and apps, today announced a partnership that places relevant rewards inside the Breathometer app aimed at incentivizing education and responsible choices around social drinking.

When users blow a BAC result over .04, halfway to the legal limit, the app offers "Get Home Safe" and "Stay Nearby" features. Use of these features and ongoing use of the Breathometer products to confirm your current alcohol levels will trigger spontaneous rewards from brands like HotelTonight and others.

Breathometer's technology enables users to monitor their alcohol consumption. This helps casual drinkers to make educated choices regarding their subsequent actions, as well as their overall wellness. Since releasing Breeze six months ago, users have conducted over 1.3MM tests, showcasing the app's rising popularity.

Kiip's reward platform serendipitously delivers the relevant rewards during moments when users are most engaged. This initiative is the first instance where relevant sponsored content inside Breathometer products will be selectively provided to customers. Kiip's rewards don't just serve as ads-- they're a step towards ensuring community safety and encouraging sensible decisions. By locating repeated app uses, Kiip and Breathometer provide features that help users lead healthier and safer lives.

"We look forward to celebrating consumers' smart choices," said Breathometer CEO Charles Michael Yim. "By harnessing the power of Kiip's reward network within our Breathometer app, we can deliver relevant offers at the right moments. This allows us to engage with other brands that complement the objectives of our Breathometer products."

Kiip CEO Brian Wong elaborated. "Together, our companies can address real-time consumer needs, demonstrating how marketers should approach advertising in connected devices. We're excited that this execution will help shape the future of advertising in a way that promotes well-being."

Kiip launched in 2010 as a mobile platform and began looking towards the Internet of Things last year. Its recent partnership with Mojio enabled Kiip to deliver rewards during everyday driving moments in cars. Kiip's tie with Breathometer is its next move in the exploration of rewards inside connected devices.

About Kiip
Kiip (pronounced "keep") redefines how brands connect with consumers through a rewards platform that targets "achievement moments" in mobile games and apps. This innovative approach to mobile marketing creates meaningful engagements between users, developers and advertisers. Backed by Hummer Winblad, Relay Ventures, True Ventures, Digital Garage and others, the company has raised $15.4 million in funding to date.

About Breathometer
Breathometer is the leader in breath analysis technology. Its mission is to build the world's first portable breath analysis platform to help people make smarter decisions, improve healthcare and to save lives. Founded by Charles Michael Yim in September 2012, Breathometer develops innovative breath sensing technology combined with the best of today's wearable technology, superior design and usability to deliver the best of breed digital health products. Breathometer products are available in both the US and Canada. For more information, visit www.breathometer.com.

SOURCE Breathometer

Related Links

https://www.breathometer.com

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