Kiehl's Since 1851 Supports Environmental Causes With New Product Launches And In-Store Programs

Skincare company furthers its commitment to the environment

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Apr 22, 2016, 12:34 ET

NEW YORK, April 22, 2016 /PRNewswire/ -- In honor of Earth Day and the brand's commitment to the environment, Kiehl's Since 1851, the venerable New York-based purveyor of fine quality skin and hair care is proud to announce two new products and programs that directly impact the environment.

100% of net profits, up to $50,000, from Kiehl's Limited Edition Creamy Eye Treatment with Avocado, featuring art by Nikki Reed and Gabrielle Reece and Laird Hamilton will benefit Recycle Across America(TM). To date, Kiehl's has already raised $300,000 for the non-profit, supplying recycling labels to 4,500 schools.

First, the company will donate $50,000 to Recycle Across America™, the not-for-profit organization dedicated to delivering society-wide solutions that eliminate public confusion around recycling, stimulate the environmental economy and expedite progress. These funds will be used to create 65,000 standardized recycling labels for 650 K-12 schools in the United States.

The funds will be raised from Kiehl's Limited Edition Creamy Eye Treatment with Avocado, featuring art by socially conscious influencers Nikki Reed, Gabrielle Reece & Laird Hamilton. 100% of net profits, up to $50,000, from this Earth Day campaign will benefit Recycle Across America™. To date, Kiehl's has already raised $300,000 for the non-profit, supplying recycling labels to 4,500 schools, including School Districts in San Diego, Houston, Scottsdale and Culver City.

"We've been working with Recycle Across America since 2012. Their mission to introduce solutions that make recycling more simple, comprehensive and effective in the United States is perfectly aligned with our values," says Chris Salgardo, President, Kiehl's USA. Through our Recycle & Be Rewarded program, Kiehl's has collected 3,000,000 empty Kiehl's bottles from our shoppers and recycled them on their behalf. We hope to reach the 3,500,000 mark this year!"

In tandem with the launch, Kiehl's is encouraging its customers to recycle by giving every customer a complimentary Kiehl's tote with every purchase of $100 or more, in any Kiehl's store and at Kiehls.com, through April 27^th. The company is also celebrates its own renewed Recycle and Be Rewarded! program, in which customers at Kiehl's stores are rewarded with free product for bringing in their empty Kiehl's bottles, tubes and jars for recycling. Since 2009, Kiehl's has recycled more than 3,000,000 bottles. In order to further decrease the company's environmental footprint, it is no longer issuing printed Recycle and be Rewarded! cards. Instead, customers' recycle count will be tracked digitally.

In other product news, Kiehl's has introduced a new skincare formula using quinoa husk extract, derived from discarded quinoa husks, meaning that what was once considered waste is now a unique skincare innovation. For the first time in a facial skincare product, quinoa husk extract has been formulated into the company's new anti-aging overnight treatment, Kiehl's Dermatologist Solutions™ Nightly Refining Micro-Peel Concentrate. The formula offers accelerated cell turnover to reveal refined texture, improved skin tone and softer, more radiant skin.

Quinoa Husk Extract is sustainably sourced from the protective outer shell of the Quinoa seed without chemical alteration and with minimal environmental impact. In this formula, its powerful exfoliating properties work to help accelerate surface skin's nighttime cell turnover process to release dull surface skin.

In partnership with Bolivian suppliers and a foundation that sustainably source the quinoa husk from local farmers, and promote the conservation and responsible use of natural Bolivian resources, Kiehl's use of this ingredient targets to provide in 3 years socio-economic development for 250 Bolivian farms and their families as well as contribute to protect the environment. Kiehl's is strongly supporting the project to restore and enrich the soils in order to prevent erosion through the planting of native legumes, bushes and herbaceous plants.

For more information on these projects and to find a Kiehl's store near you, please visit www.kiehls.com.

About Kiehl's Since 1851:
Kiehl's was founded as an old-world apothecary in New York's East Village neighborhood. Its unique, extensive background represents a blend of cosmetic, pharmaceutical, herbal, and medicinal knowledge developed and advanced through the generations. In addition to Kiehl's freestanding stores nationwide, Kiehl's products are available at www.Kiehls.com, by mail order at 1-800-KIEHLS-2 as well as through select specialty retailers worldwide.

About Recycle Across America:
Recycle Across America® (RAA) is a 501(c)(3) non-profit organization which has developed the first ever society-wide standardized labeling system for recycling bins to help eliminate the public confusion surrounding recycling. The standardized labels are being used by some of the most notable companies in the world and are resulting in more than 50% increases in recyclables being collected -- with significantly less trash being thrown in the recycling bins. As a result, the economics of processing recyclables becomes more viable and stable, thereby allowing more companies to commit to using recycled materials in their manufacturing. For this reason, RAA and the standardized labels have been identified as a world-changing solution by Ashoka Innovators for the Public, and have been referred to as "...one of the top environmental fixes taking root today," by the New York Times. For more information, visit: www.recycleacrossamerica.org

PRESS CONTACT: Rachael Kelley
[email protected] 917-606-9556

Photo - http://photos.prnewswire.com/prnh/20160422/358889

SOURCE Kiehl's Since 1851