Kid Rock and Jim Beam® Bourbon Place the Military Centerstage With Patriot Day Concert

DEERFIELD, Ill., Aug. 2 /PRNewswire/ -- As part of their ongoing support of America's service members, Kid Rock and Jim Beam® Bourbon will host a concert on Patriot Day, Sept. 11, in Columbia, S.C., to honor our nation's heroes.

The special concert event, called "Kid Rock Salutes the Troops presented by Jim Beam: Patriot Day 2010," will feature opening act Blackberry Smoke and will be free to all service members and their families who present their valid government issued military identification card. Tickets will be available to the general public through a pre-sale on August 4 and to the public starting August 6 at Ticketmaster outlets or ticketmaster.com.

"Kid Rock is an American music staple, and Jim Beam is 'America's Native Spirit,' so it's only fitting that the two of us are continuing to stand by our nation's heroes," said Kevin George, global chief marketing officer, Beam Global Spirits & Wine. "The Patriot Day concert in Columbia is just one way for Jim Beam to honor our service members, and we look forward to toasting the men and women in our armed services with an unforgettable performance by Kid Rock."

The Patriot Day concert is one of a series of initiatives that the musician and the world's No. 1 Bourbon have activated in support of America's troops. These efforts include:

• This year, the rock star teamed up with Operation Homefront® and Jim Beam to distribute exclusive music and encourage consumers to donate to Operation Homefront on special edition gift cartons of Jim Beam and Red Stag by Jim Beam™.
• Kid Rock is slated to host a deserving service member at an upcoming concert as part of the Jim Beam and Operation Homefront "Salute Soldiers with the Spirit of America" program.    
• Last year, Kid Rock donated 50 cents from every ticket sold at select shows of his "Rock 'N Rebels" concert tour hosted by Jim Beam to Operation Homefront, provider of emergency financial and other assistance to the families of our service members and wounded warriors.

To purchase tickets or learn more about "Kid Rock Salutes the Troops presented by Jim Beam: Patriot Day 2010," visit kidrock.com. To donate to Operation Homefront, please visit http://bit.ly/dyXEEJ.

Jim Beam is committed to social responsibility and advises legal purchase age consumers to drink smart®. Through drinksmart.com, Beam Global educates legal purchase age consumers about how to make responsible choices about alcohol.

About Beam Global Spirits & Wine

Inspiring conversations around the world, Beam Global Spirits & Wine, Inc. is building brands people want to talk about. Consumers from all corners of the globe call for our brands, including Jim Beam® Bourbon, Sauza® Tequila, Canadian Club® Whisky, Courvoisier® Cognac, Maker's Mark® Bourbon, Laphroaig® Scotch Whisky, Cruzan® Rum, EFFEN® Vodka, Larios® Gin, Whisky DYC®, Teacher's® Scotch Whisky, DeKuyper® Cordials and Liqueurs and Knob Creek® Bourbon. Beam Global Spirits & Wine is part of Fortune Brands, Inc. (NYSE: FO), a leading consumer brands company. For more information on Beam Global Spirits & Wine, its brands, and its commitment to social responsibility, visit www.beamglobal.com and www.drinksmart.com.

About Kid Rock

Kid Rock is an American rock star who has sold over 25 million albums around the world. His current album, "Rock 'N Roll Jesus" debuted at #1 on the Billboard Top 200 chart and has reached multi-platinum status, selling in excess of 4 million copies Worldwide, and is being accompanied by sold-out worldwide touring. In addition to his musical activities, Kid Rock has become one of the country's most vocal supporters of US Military personnel serving overseas, making countless trips to provide entertainment and support. More information on Kid Rock can be found at www.kidrock.com.

About Operation Homefront

Operation Homefront provides emergency assistance for our troops, the families they leave behind and for wounded warriors when they return home. A national nonprofit, Operation Homefront leads more than 4,500 volunteers across 23 chapters and has met more than 160,536 needs since 2002. A four-star rated charity by watchdog Charity Navigator, nationally, $.95 of every dollar donated to Operation Homefront goes to programs. For more information about Operation Homefront, please visit www.operationhomefront.net.

Jim Beam® Kentucky Straight Bourbon Whiskey, 40% Alc./Vol.

©2010 James B. Beam Distilling Co., Clermont, KY.

All trademarks are the property of their respective owners.

SOURCE Beam Global Spirits & Wine

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