"Kid" entrepreneurs to set up stands across New Jersey on Lemonade Day

(Photo: http://photos.prnewswire.com/prnh/20130529/DC22479)

"We are proud that so many young children will be exposed to the principles of entrepreneurship through their participation in Lemonade Day," said Kay Ashby, Lemonade Day Director for the local area and Program Director for the Scholars Training and Enrichment Program (STEP) at CUEED.

Lemonade Day is a national organization designed to teach children entrepreneurial skills through starting, owning, and operating their own business, a lemonade stand. Children throughout the country attend hands on entrepreneurial and life skills training side by side with an adult mentor and then, one day each year, put into practice the entrepreneurial skills they've learned by operating their own lemonade stand.

Last year over 150,000 children from 36 cities participated in the Lemonade Day event. The national organization recently formed a partnership with Google for Entrepreneurs and, as a result of this partnership, it's expected that over one million children from 100 cities will be participating in Lemonade Day in the coming years.  

"Children come away from Lemonade Day with skills that will help them achieve success throughout their lives," said Ashby. "They also gain confidence and a sense of pride —'I'm an entrepreneur, I'm a business owner!'" From the money the children earn, Ashby said they are encouraged to spend a little, save a little, and share a little by donating to a local charity.

"The next generation of entrepreneurs, business executives, and community leaders will be out there selling lemonade and gaining valuable lessons," said Ashby. "Get the word out to family, friends, colleagues, business associates, community groups, church members, and others to stop by the sites where the lemonade stands will be located." 

In Newark, young entrepreneurs, under the following youth group leaders, will operate their lemonade stands on Saturday, June 1, at the times and locations indicated below:

• Shavorda Baskerville, Program Director, Boys & Girls Club, 1 Avon Ave. from 10 AM to 1 PM
• Scott Davis, Program Director, Greater Life Community Outreach Center, 272 Chancellor Ave. from 11 AM to 2 PM
• Chesha Hodge, Troop Leader, Girl Scout Troop 51027, 198 Woodside Ave. from 12 PM to 3 PM  

In Irvington, Jasmine Scott is sponsoring the Interact Club, the youth arm of the Rotary Club, which will operate its lemonade stands on Saturday, June 8, from 1 PM to 4 PM in front of the following businesses, which are located between 1040 and 1140 Springfield Avenue: Value Zone, Post Office, Kim's Laundry, Duane Reade Pharmacy, Family Dollar, and Auto Zone.

The Interact Club will also operate a stand at The Mayor's Wellness Campaign, Maple Ave., between Nye and May Streets.

In New Brunswick, Barbara A. Fuller, MBA, CEG, PMP, Consultant and Coach, Focus on You, Now, is sponsoring a group of young entrepreneurs who will operate their lemonade stands on Saturday, June 22, at locations to be announced shortly.

Ashby, the young entrepreneurs, and their sponsors could not have made Lemonade Day happen without the generosity of the following businesses, organizations and people:

• City National Bank
• PNC Bank
• Valley National Bank
• The Newark Alliance
• Home Depot
• Ward Photography Studio
• Mayor Wayne Smith of Irvington,
• Dr. Neely Hackett, Interim Superintendent of Schools, Irvington
• P.O. Sheyla Marquez, Office of Community Affairs, Irvington Police Department
• Alison Bryant, President-Elect/Assistant Governor, Rotary Club of Irvington

For more information on Lemonade Day, please visit www.lemonadeday.org, or contact Kay Ashby at [email protected], or tel. 973-353-3696.

About The Center for Urban Entrepreneurship & Economic Development (CUEED)
The Center for Urban Entrepreneurship & Economic Development (CUEED) at Rutgers Business School – Newark and New Brunswick is the first center of its kind in the nation to integrate scholarly works with private capital, government, and non-profit sectors to develop citywide resources and bring renewed economic growth and vitality through urban entrepreneurship. We promote and foster a new generation of urban entrepreneurs who actively seek socially conscious urban renaissance. For more information about CUEED visit http://www.business.rutgers.edu/cueed.   

SOURCE Rutgers Business School