Kickanotch Mobile Soars to $1.1 Million Series A Round, Fueling Growth

KANSAS CITY, Kan., Nov. 4, 2011 /PRNewswire/ -- Kickanotch Mobile, one of the fastest growing mobile media application and ad network solutions, announced a $1.1 million Series A round led by Salt Lake City, Utah-based 42 Ventures, with participation from several strategic media and technology investors. The funding will be used to expand Kickanotch's sales, marketing and engineering team, and accelerate the development of its mobile platform. The funding will advance Kickanotch's REVKick platform, allowing clients to better manage ad campaigns, track user data and manage mobile content.

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Kickanotch's crusading mobile applications boast massive user adoption and astounding repeat usage. Its ongoing leadership in mobile media provides a seamless mobile platform, including custom applications for all major devices, an easy-to-use Web-based mobile app control panel offering up-to-the-second analytics, content management and a mobile ad delivery solution.

"Andy and his team have developed a mobile platform and business model so in tune with the needs of broadcasters and publishers that customers are flocking to Kickanotch," said Ned Stringham of 42 Ventures and lead investor. "Even more impressive is the engagement and impact their mobile solutions have with their customer's audience. I've only seen download and usage rates like these in the absolute hottest Internet markets. When you combine their passion for mobile and their smartly designed technology with the unprecedented rates of mobile adoption, you have the potential for something amazing to happen here."

Blowing past its one-year anniversary, Kickanotch has evolved itself into a media mobile innovator. Its media clients' apps have been downloaded in more than 100 countries with explosive user growth, doubling monthly by the tens of thousands. Kickanotch's REVKick mobile analytics, lead tracking and sponsorship marquee banners now add thousands of dollars in mobile ad revenue, while delivering greater impact to advertisers than current traditional options.

"Media has spent years, even decades, to build their loyalty base – we support our radio station, TV, print and online publishers by providing our easy management and optimization of their apps and mobile ad campaigns, while growing their users and sources of revenue, which complement all existing marketing channels," said Andy Lynn, Kickanotch CEO. "Media must do more than simply build an app – we help them do this, and more importantly leverage their existing Web, broadcast and advertising sales offerings to offer their advertisers a 360-degree reach."

Kickanotch apps now amass tens of thousands of hours in weekly usage, with the most engaging social features, deals and custom tailored offers. The apps bring back users three times on average each day, totaling multiple hours of brand engagement.

Kickanotch will also use its funding to develop its engineering and sales team, focusing on expanding its product catalog, adding new features and a more robust publishing and advertising platform.  For more information about developing a mobile app in just days for your organization visit www.kickanotch.com/mobile-applications.

About Kickanotch mobile

Kickanotch mobile provides broadcasting, publishing, online and offline content providers with the world's most engaging mobile applications, and increases user engagement through "addicting" custom applications. Kickanotch's REVKick platform increases advertising sales and profits while targeting consumers on virtually any mobile device, while also growing brand, users, and data analytics patterns.

SOURCE Kickanotch mobile

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