Kia Enhances Certified Pre-Owned Program With Carfax Vehicle History Reports

Automaker Helps Boost Buyer Confidence; Shoppers Get Free Carfax Reports For All CPO Vehicles

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Oct 24, 2011, 10:52 ET

IRVINE, Calif., Oct. 24, 2011 /PRNewswire/ -- Kia Motors America, Inc. (KMA) today announced a major improvement to its Kia Certified Pre-Owned (CPO) program. KMA, which distributes vehicles through its network of authorized independent Kia-brand dealers in the United States, has selected Carfax as its vehicle history provider of choice for Kia's CPO program. Consumers shopping for a Certified Pre-Owned Kia now can buy with greater confidence – every Certified Pre-Owned Kia vehicle comes with a free Carfax Vehicle History Report.

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"Kia is constantly moving the needle in providing superior quality and value to their customers," said Joe Koenig, vice president of Carfax. "Choosing Carfax Vehicle History Reports as an integral part of the Kia pre-owned vehicle certification process is a natural next step. We're proud to help make Kia's Certified Pre-Owned Program even better."

Starting October 1, Kia dealers participating in KMA's CPO Program are required to run a Carfax Vehicle History Report as part of the certification process for CPO vehicles. The Kia CPO Program is administered by one of the largest independent finance and insurance leaders, JM&A Group. A Carfax Report is provided for used Kia-brand vehicles eligible for CPO certification, which have less than 60,000 miles and are no more than five model years old. All Kia CPO vehicles pass a comprehensive 150-point inspection. Program benefits include a long-term 10-year/100,000 mile Kia CPO Program limited powertrain warranty(1) and 10-year, unlimited mileage roadside assistance.

The Carfax Buyback Guarantee also comes with CPO vehicles that meet the requirements of Kia's CPO Program certification process. This ensures each Certified Pre-Owned Kia vehicle is free of DMV-reported title brands or Carfax will buy the car back. Certain terms and conditions apply.

"In addition to providing one of the industry's most competitive warranties, CPO Program Kia dealers can ensure even more peace of mind by providing a free Carfax Vehicle History Report with every Certified Pre-Owned Kia purchase," said Tom Loveless, vice president, sales, KMA. "Carfax's unmatched vehicle history information not only adds value to Kia's CPO program, but gives our dealers an essential tool to build the confidence that turns more shoppers into buyers."

Kia's decision makes 32 manufacturer brands that have chosen Carfax to build consumer confidence for their Certified Pre-Owned vehicles.

(1) The period of warranty is 10 years from the date of first (new) sale or the date the vehicle hits 100,000 miles (counting from zero miles), whichever comes first.

About Kia Motors America

Kia Motors America (KMA) is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA offers a complete line of vehicles through more than 740 dealers throughout the United States and serves as the "Official Automotive Partner of the NBA." In 2010, KMA recorded its best-ever U.S. sales and 16th consecutive year of increased U.S. market share. Kia is poised to continue its momentum and will continue to build the brand through design innovation, quality, value, safety features and new technologies.

Information about Kia Motors America and its full vehicle line-up is available at its website – www.kia.com. For media information, including photography, visit www.kiamedia.com.

About Carfax (www.carfax.com)

Carfax is the vehicle history expert for used car buyers, sellers and the automotive industry. Carfax created the Vehicle History Report in 1986 and is trusted by dealerships across North America to help acquire, advertise and retail used cars. Carfax is integrated with over 250 acquisition and inventory companies and is the vehicle history provider of choice for 32 manufacturer Certified programs plus 2,000 automotive Web sites. Online shoppers view Carfax® Vehicle History Reports™ from dealer listings more than 85 million times a year to buy with more confidence. Become a Carfax Advantage™ dealer or learn how Carfax can help your dealership win by visiting www.carfaxonline.com.

Connect with us on Facebook, LinkedIn and Twitter@CarfaxReports and watch us on YouTube. Friend Car Fox on Facebook and follow him on Twitter@TheCarFox. Download the 'Carfax for Dealers' mobile app from the App Store(SM) and Android Market(SM).

About JM&A Group (www.jmagroup.com)

With more than 30 years in the industry, JM&A Group is one of the largest independent providers of automotive finance and insurance (F&I) products. The group of four companies serves more than 3,000 automotive dealerships and retail automotive outlets, representing virtually all manufacturer makes and models. Products and services include: new and used vehicle protection plans, used vehicle certification programs, pre-paid maintenance plans, GAP programs, F&I training and consulting services. The company is a division of JM Family Enterprises, Inc., a diversified automotive company ranked by Forbes as the 33rd-largest privately owned company in the U.S. JM Family is also ranked No. 16 by FORTUNE® as one of the 100 Best Companies to Work For, its 13th consecutive year on the list.

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SOURCE Carfax