Keystone Light Renews Sponsorship of FLW for 2014

MillerCoors brand Keystone Light to be featured by premier tournament-fishing organization

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Feb 04, 2014, 03:06 ET

MINNEAPOLIS, Feb. 4, 2014 /PRNewswire/ -- FLW proudly announced today that Keystone Light will return as a featured sponsor of the world's largest tournament-fishing organization throughout the 2014 season.

A long-time favorite of FLW anglers and fans alike, Keystone Light is known as a light-bodied, crisp beer that is always smooth. Keystone Light has found that FLW is a perfect fit in helping them reach the coveted outdoor consumer market.

"Keystone Light's return in 2014 is great news for the entire outdoors industry," said Trish Blake, President of FLW, Marketing Division. "It is evidence of the buying power and marketability that professional bass-fishing fans can offer. We've always considered our core FLW audience to be among the most loyal and passionate consumers in the country, and we are proud to partner with leading companies such as MillerCoors to feature brands that are committed to help advance our sport."

Keystone Light will be prominently featured across all of FLW's platforms, including its tournaments and Expos, multiple websites and social media, FLW Bass Fishing magazine and the "FLW" television show on NBC Sports Network. "FLW" is broadcast Sundays in high-definition (HD) to more than 564 million households worldwide; making it the most widely distributed weekly outdoors-sports television show in the world. As part of the sponsorship agreement, Keystone Light also will feature FLW and anglers within its marketing plans and social media channels.

"We're excited to continue our partnership with FLW," said Brendan Noonan, Keystone Light brand manager. "FLW aligns us with our fans' passion. Wherever guys kick back with their buddies for a day of fishing, Keystone Light wants to be there."

Professional anglers Chad Grigsby of Maple Grove, Minn., and Casey Martin of New Market, Ala., will represent Keystone Light on the 2014 FLW Tour and at various Walmart in-store events and appearances. Grigsby, a 13-year veteran on the FLW Tour, has 13 top-10 finishes in FLW competition and is widely known for being one of the wily veterans of the sport. After winning the FLW Tour event at Kentucky Lake in 2011, Grigsby has to be considered as one of the early favorites when FLW returns to the famed fishery in 2014.

Grigsby will be joined on the Keystone Light team by 2nd-year pro Casey Martin. A former electrical engineer in the automobile industry, Martin decided to leave his job and pursue his dream of becoming a pro fisherman. After a successful co-angler career, Martin made his debut as a pro in 2013. In his rookie season, Martin was featured as the star of the online YouTube-based reality series Circuit Breaker and vaulted into the FLW record books after one of the most dominating performances in FLW Tour history at Lake Chickamauga. His four-day total weight of 103 pounds, 3 ounces and his 22-pound, 11-ounce margin of victory are both ranked #2 all-time in FLW Tour competition.

ABOUT FLW
FLW is the industry's premier tournament-fishing organization, providing anglers of all skill levels the opportunity to compete for millions in prize money nationwide in 2014 over the course of 229 tournaments across five tournament circuits, four of which provide an avenue to the sport's richest payday and most coveted championship trophy – the Forrest Wood Cup. FLW tournament fishing can be seen on the Emmy-nominated "FLW" television show and is broadcast to more than 564 million households worldwide, making it the most widely distributed weekly outdoors-sports television show in the world. FLW is committed to providing a lifestyle experience that is the "Best in Fishing, On and Off the Water." For more information about FLW visit FLWOutdoors.com and look for FLW on Twitter, Facebook, Pinterest and YouTube.

ABOUT MILLERCOORS
MillerCoors brews, markets and sells the MillerCoors portfolio of brands in the U.S. and Puerto Rico. Built on a foundation of great beer brands and nearly 300 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers. MillerCoors is the second-largest beer company in America, capturing nearly 30 percent of U.S. beer sales. Led by two of the best-selling beers in the industry, Coors Light and Miller Lite, MillerCoors has a broad portfolio of highly complementary brands across every major industry segment. The company offers a variety of leading craft and import brands, including Blue Moon and Leinenkugel's, through its Tenth and Blake division. MillerCoors operates eight major breweries in the U.S., as well as the Leinenkugel's craft brewery in Chippewa Falls, Wisc., and two microbreweries, the 10th Street Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver. MillerCoors insists on building its brands the right way through brewing quality, responsible marketing and environmental and community impact. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company. Learn more at MillerCoors.com, at facebook.com/MillerCoors or on Twitter through @MillerCoors.

FLWOutdoors.com

SOURCE FLW