Keystone Invests in Australia, Expanding Global Footprint with Permanent Sydney Office and Plans for Team Growth

The investment builds on years of Australian client work, bringing Keystone's global expertise in technology, economics and business strategy closer to Australia's major corporations and law firms navigating AI transformation and changing competition.

SYDNEY, Oct. 14, 2026 /PRNewswire/ -- Keystone, a global advisory firm that guides the most critical technology and science-based platforms and ecosystems, today announced a permanent office in Sydney, expanding its global presence and long-standing commitment to Australia.

The investment responds to growing demand for advice on AI-driven business transformation and complex competition, legal and regulatory matters. Keystone's integrated global team already works regularly with Australian businesses and law firms. The Sydney office, the firm's second in Asia-Pacific following its recent launch in Bengaluru, will strengthen those relationships and support further growth.

The Australian operation opens with around a dozen employees combining local hires with secondees from Keystone's established offices in the United States and the United Kingdom. Keystone aims to roughly triple the team within two years.

"We are investing in Australia because the questions our clients face here increasingly demand technology, economics and strategy expertise in the same room," said Jeff Marowits, Keystone CEO. "AI decisions are becoming decisions about business models, competitive advantage and regulatory exposure. After years of working with Australian clients and government regulators through our integrated global team, we are building a permanent local presence and investing in the talent to support the next phase of that work."

Since its founding in 2003, Keystone has studied how technology ecosystems develop, how digital platforms compete and how transformative innovations change markets. Its economists, technologists and strategists work together with an Expert Field of the world's leading academics and industry leaders to understand how technology operates and assess its commercial, economic and legal consequences.

Keystone will build on its long-standing experience in Australia, which includes being retained by Epic Games in its litigation against Google, drawing on the firm's expertise in technology, mobile ecosystems and competition.

The firm's Strategic Advisory AI Navigator practice, guided by Harvard Business School Professors Karim Lakhani and Marco Iansiti, also works with major Australian firms. Growing AI-related enquiries and projects, including interest from major financial services institutions, are contributing to the expansion. Keystone's September acquisition of Zero Gravitas adds hands-on executive AI education and capability development to AI Navigator, helping CEOs and boards build the practical understanding needed to lead AI transformation.

"Australian businesses have access to the same core AI tools as their global competitors, but access alone will not create a competitive advantage," Marowits said. "AI can put capabilities once reserved for technical resources in the hands of every employee within a firm. With the right strategy and alignment, AI can strengthen businesses with valuable data, distribution and customer relationships. CEOs and Boards of Directors are focused on understanding which of these advantages will endure, which ones could disappear and where to invest. Those decisions will determine the winners and losers."

Keystone has also appointed Dr. Lilla Csorgo as Partner and Senior Economic Advisor in its Sydney office. Csorgo previously served as Chief Economist of the Australian Competition and Consumer Commission, Chief Economist at the Canadian Competition Bureau and a Lay Member of the High Court of New Zealand. Her appointment strengthens Keystone's competition economics and regulatory expertise in the region.

Keystone's founding Expert Field in Australia also includes Joshua Gans, Professor of Strategic Management and holder of the Jeffrey S. Skoll Chair of Technical Innovation and Entrepreneurship at the University of Toronto's Rotman School of Management. Until 2011, Gans was an economics professor at Melbourne Business School in Australia. His work connects AI, economics and business strategy, complementing the firm's technical and competition capabilities.

Csorgo and Gans will be joined in Australia by Keystone Senior Partner Michael Cragg. Cragg is an economist focusing on strategy, antitrust, damages, finance and valuation disputes.

Through its Sydney office, Keystone will support Australian clients across AI strategy and implementation, governance and safety, economic analysis, investigations and litigation. This combination helps organisations assess both the opportunities created by technology and the competitive and regulatory consequences of their decisions.

The office will be located at Level 35, 1 Elizabeth Street, Sydney NSW 2000, and will open on Thursday 15 October 2026.

About Keystone

Keystone is a global advisory firm that guides the most critical technology and science-based platforms and ecosystems. We bring together technologists, economists, and strategists to tackle the highest-stakes questions of competition and disruption. For more than two decades, Keystone has helped CEOs, CLOs, and Boards navigate their most consequential decisions across technology, legal, and government arenas. Founded in 2003, Keystone operates worldwide with offices in New York, San Francisco, Boston, Seattle, Washington, D.C., London, Dubai, Sydney, and Bengaluru. For more information, visit keystone.com.

Contact: [email protected]

SOURCE Keystone