Kevin Holt to Lead Business Development for The Marketing Arm's Retail and Event Marketing Practice

LOS ANGELES, Aug. 17, 2011 /PRNewswire/ -- The Marketing Arm, a next-generation promotion agency that topped Promo magazine's "Most Creative" list in 2010, has named Kevin Holt Vice President/Business Development, for its retail and event marketing practice.

"Kevin has a unique skill set that includes sales, account work, and category-specific experience," said Simon Temperley, The Marketing Arm's president of retail and events.  "On top of that, he's a nice guy who fits in well with our culture and someone who understands how the emotional platforms of entertainment, sports, cause, and multicultural marketing can effectively drive and define brands."

Holt, who will be based in the agency's Los Angeles offices, joins The Marketing Arm from Paceline Consulting (Los Angeles), where he served as Managing Director and Strategist.  He previously served as Business Development Strategy Director for Action Marketing Group and Manager of Lifestyle Event Marketing and Senior Account Manager for George P. Johnson.

He has additional experience with Edmunds.com and the Los Angeles Lakers. During his career, Holt has worked with a number of leading brands, including Toyota, ESPN, Pepsi, Nissan, Adidas, Scion, the World Cup, Lexus, LG Electronics, Kia, and Mazda.

About The Marketing Arm

The Marketing Arm is a next-generation promotion agency that harnesses the power of emotion to make brands more engaging. The agency provides best-in-class consulting that spans nine emotional platforms within entertainment, sports, multicultural, and cause marketing.

With a focus on sophisticated planning across all promotional channels, The Marketing Arm develops comprehensive integrated marketing programs for more than 100 blue-chip brands. Among its 22 capabilities are wireless marketing, shopper marketing, content creation, sponsorship consulting, consumer and corporate events, and digital word of mouth and social media.

The agency topped Promo magazine's list of the most creative agencies for 2010 and over the last four years its client work has won more than 75 major industry awards and honors, including a Cannes Gold Lion, the Promotion Marketing Association's Gold Reggie Award, and a Gold Effie Award. In 2011, The Marketing Arm was honored by Street & Smith's Sports Business Journal as the "Best in Sports Event Marketing."

Named by Workplace Dynamics as one of the top places to work, The Marketing Arm has a distinctive culture that touches a 400-person corporate staff in its offices in Dallas, New York, Los Angeles, San Francisco, London, Chicago, and Charlotte. Founded in 1993, the agency is part of Omnicom Group Inc.

About Omnicom Group Inc.

Omnicom Group Inc. (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

CONTACT:

Chris Anderson, The Marketing Arm
214-259-3200
[email protected]

SOURCE The Marketing Arm

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